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What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
Psychographic Profile of an Average American Millionaire
Bullett points from the book "The Millionaire Next Door" by Thomas J. Stanley.

Six Life-Threatening Marketing Problems
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face. As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem. Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems.

How to deal with bargain hunters and price shoppers
Do you believe that the better your product or service, the more it will sell, and soon the world will beat a path to your door? Do you ever feel like pulling your hair out trying to convince people that your stuff is superior quality? Do you ever get so frustrated because no matter how you try to explain, some people are so thick headed, the only difference they can see is the price? If you answer “yes”, you have a marketing problem. And advertising is not going to be your magic solution. In fact, it will only make your problem worse, and that’s exactly why so many ads don’t work.
Do you mind being beaten on price?
Price is a call to action. It says to us: If you have got the money, you can have it -- do you want it or not? So what’s wrong with ‘We won’t be beaten on price’?

Other bargain hunters Related Articles

Offshore Outsourcing - Better Read the Fine Print
Offshore outsourcing is not always the bargain it appears to be. There are hidden costs and dangers that could turn your cost saving into a devastating nightmare. Consider all the variables before you leap across the ocean.
Getting Prospects to Call You
Having a strategy to acquire new customers is vital because customers are lost over time for a variety of reasons. Additionally, if you are serious about sales growth then you’ll want to ensure that your salespeople become competent ‘Hunters’ of new business as well as ‘Farmers’ with their existing accounts.

Cycle City declares bankruptcy
A lot of bargain hunters were picking up deals. I noticed one of the owners behind the parts counter dispensing friendly advice to a customer. At least he didn't seem bitter about his failed business venture. While browsing about the store I heard at least one person comment on the bankruptcy that “it was a sign of the times.” I couldn't help but wonder what this bankruptcy might be really a sign of.
Is Your Weapon of Choice an Elephant Gun or a Fly Swatter to Increase Sales?
Sales professionals are very much like hunters in that they are seeking a quarry (customer). By bringing down their victim, they receive a prize that being a sale. In many cases these salespeople select the wrong weapon because their focus is not prey, but on the prize.

Have you become a commodity?
A society that accepts "head hunters", "down-sizing" and encourages people to sell themselves to the highest bidder in the market reduces its citizens to commodities. This has its ramifications in work/life balance or general life harmony.
More on Upselling
Upselling works, we know that now, but how else can it be used? Besides using it to leverage complementary products, it can also be used to help customers discover new and bargain products that are market relevant.
Apple should NOT cut Mac prices
There’s a constant cry from some quarters for Apple to slice prices on the Macs to: a) compete with the bargain bin PeeCees, b) accommodate consumers in these tough economic times, and/or c) prove those Microsoft ads wrong. To which I say: don’t do it
Find the 87% of Jobs Never Advertised!
The major difference between successful and unsuccessful job-hunters is not skill, education, age, or ability, but the way they go about their job-hunt.
Don't Share It, Delete It!
Why bother producing content in America? It will just end up in the bargain bin.
Group Buying Sites- A Delight for Bargain-Hunters and Savvy Advertisers Alike
Getting a bargain and the sense of urgency that limited inventory and short-lived sales create is fundamental to consumerism. So, it’s easy to see why group buying sites that create a sense of urgency- by offering limited-time offers, like daily deals and flash sales, to a limited number of individuals- and deliver deep discounts for consumers, as well as a measurable, effective marketing strategy for advertisers, are wildly popular among bargain-hunters and enterprising business owners alike. In fact, according to Experian Hitwise, a global information services company, visits to a sample of group buying websites and aggregators increased 610% between August 2009 and August 2010. And a recent study by daily deal aggregator, Local Offer Network, projects that the U.S. group buying industry will expand by 138% in 2011 to $2.66 billion.

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