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FROM THE COCKPIT: Lessons In Leading Through Crisis
Practical lessons for handling the fear and resultant anxiety which comes with unexpected and unwanted change.

Other base operations Related Articles

Why the Gold is In the Data Base and How to Dig it
Most people these days have heard of data base massage, and have some idea of why it out performs typical approaches to telemarketing. Here are the key factors to acquiring and maintaining a data base that is highly responsive to your communications.
Driving Direct Marketing Excellence: Customer Profile Studies
This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business.
Project Management for Internet Marketing: What Is A Project?
Creating a new web site is a project; managing that site once it's up and running is operations. Seems clear enough, right? Those of us who live in the real world know that very often it's hard to tell when the project stops and operations begins.
4th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
For more than 40 years, sales authors, experts and trainers have been telling their readers, subscribers and clients about the importance of talking 30% of the time and listening 70% of the time. That ratio is not etched in stone. Even 50/50 is acceptable. The stage of the sales process dictates the ratio more than the ratio itself. For instance, if your salespeople are following the Baseline Selling process, they would talk 100% in the earliest phase of Getting to 1st Base, and probably 10% in the later phase of Getting to 1st Base. They would probably talk 10% of the time while Getting to 2nd Base. They might talk 50% of the time on the way to 3rd Base and 90% of the time when Running Home.
Home-based Business: Votive Candles III
In the previous article about making votive candles for your home-based business, we stopped on the point in which you insert the pre-tabbed wicks into your mold filled with congealed wax. Avoid using too much force pushing the tab onto the base, as it may either release the wick from its tab, or free the tab from its base.
A Smooth (Business) Operation
Every business has its operations, whether they are highly organized, in disarray, or somewhere in between. Your business operations are HOW you design, produce, deliver, support, and maintain the products and services your business offers. The purpose of having business operations is to document, manage, and improve repeatable processes and systems that make your business sustainable, efficient, and profitable.

How to Expand Your Customer Base
Depending what industry vertical you are in, there will be different techniques to expand your customer base. Growing our customer base has become an art for us. How did we do it? How could you do it?

Enhancing Customer Relationships
Businesses spend exorbitant amounts marketing their services and products to customers, forever trying to build their customer base and attract new customers, little realizing the pot of gold that exists in their existing customer base.
Your Rules of Business
Do you have a set of rules that you use in your business, that go beyond just operations? These may or may not be something you'd add to your business plan, but do need to be integrated into your operations. They are the standards, and guidelines for how you do things, to what standard, and why. And hiding behind the position of being 'creative' does not excuse you from having these - in fact, creative type managers and entrepreneurs need these the most!

Lining Up The Pillars Of Your Strategy: Syncing Strategy With Operations
Is your organization’s strategy embodied in your business operations? How confident are you, as the champion of your strategy, that it is on track within the layers of your business operations? Strategy alignment is the synchronization of strategic goals with operations and execution tactics. Strategy “misalignment” occurs when operational initiatives are not in sync with the defined strategic goals of the organization. Most organizations inherently suffer from some amount of immaturity and unsophistication in their planning process, and this directly leads the the misalignment issue you want to avoid.
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