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Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

Pick the Right Keyword Type for Cost-Effective PPC Campaigns
Broad, Phrase or Exact? Knowing the difference between these keyword match types can mean the difference between a money making PPC campaign and a money pit.

Understand Intention to Build a Profitable Keyword List
Build a powerful keyword list by understanding the INTENTION behind search terms.
Improve Sales Effectiveness at the Salesperson's Hall of Fame
Why don't we have a Hall of Fame for Salespeople? Why don't we have a better historical record of the developments made in selling? Why don't we have a more effective marketing machine to promote the profession of sales to those who might enter the field? Why can't we have a movie or a short that represents salespeople in a memorable, positive and honorable way? This article explores 10 things we can do about this.
RIPKEN BELONGS IN BRANDING HALL OF FAME
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?

Other baseball hall of fame Related Articles

RIPKEN BELONGS IN BRANDING HALL OF FAME
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?
How the Madison Square Garden Lawsuit Changes Sexual Harassment in the Workplace
Hall of Fame NBA star Isiah Thomas was surrounded by controversy during his very impressive career on the court, and that is still the case now that he is on the sidelines.

Improve Sales Effectiveness at the Salesperson's Hall of Fame
Why don't we have a Hall of Fame for Salespeople? Why don't we have a better historical record of the developments made in selling? Why don't we have a more effective marketing machine to promote the profession of sales to those who might enter the field? Why can't we have a movie or a short that represents salespeople in a memorable, positive and honorable way? This article explores 10 things we can do about this.
Whose Feather Are You Flying With?
As a leader, there is one fact you can't deny: you are in your position partly because other people helped you, with their talents, skills or resources, to achieve your vision. Emmett Smith, the Dallas Cowboys' running back who broke records and will one day join the elite NFL Hall of Fame Club, took the time when he retired to recognize 187 people who provided him with the "feathers" to be a star in football.

Why Prospecting is Like Baseball
The reason I want to talk about why prospecting is like baseball is because I recently saw a quote by Mickey Mantle that struck home: "During my 18 years in baseball, I came to bat almost 9,000 times. I struck out over 1,700 times and walked over 1,800 times. That means I played seven years in the major leagues without even hitting a baseball."

Michael Jordan Inspires Greatness At The End
I write this as the greatest basketball player ever goes into the Hall of Fame, Michael Jordan. It feels to me that an era for me is now gone and my childhood is now over, but I could not help but notice the greatness again in Air Jordan.

Two Important Qualities
There are a lot of similarities between business and baseball, and in ways they are interchangeable. I played baseball in high school and became captain of the team. I learned a lot about how teams can excel with the right leadership and with regard to the specific talents of each player. It was a great education.
Baseball's General Managers versus Business' Sales Managers
You have one huge advantage over baseball General Managers though. Forward looking indicators. Except for observation, all of the statistics they use in baseball are lagging indicators.

Sales Coaching is Like Baseball - How Do You Rate?
Really? Whiffle Ball in the back yard? Sandlot? Little League? Babe Ruth? High School? American Legion? College? Cape Cod League? Independent League? First Round Draft Pick? Signed by a Major League Team? High Minors? Cup of Coffee in the Bigs? Utility Player on a Major League Team? Every Day Player? All Star? MVP? Hall of Fame? When it comes to coaching, most sales managers have done the baseball equivilent of Sandlot - they messed around at it and had some fun.

Doing One Thing Well
Our society rewards people handsomely who can only do one thing, but can do it well. It's not imperative that the thing they do well be of large significance. News reports are full of the fame, success, and notoriety of Mark McGuire and Tiger Woods. In a global perspective, playing golf or baseball is not terribly important. What matters in this case is how well they do it.

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