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bathwater Tagged Articles



Web Design & Conversion
One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer.

How to compose an effective email newsletter
One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article will outline a few of the foundational elements of building a successful email newsletter campaign...
Got Some Bathwater to Throw Out? Why not Add a Baby?
Some need to be thrown out, but be selective!

Other bathwater Related Articles

Marketing the Truth
In many respects the public has lost trust in the media and what it reports. Unfortunately this includes our sales message, a little like allowing political rhetoric to be the reason the baby is thrown out with the bathwater. This article takes a look at where we are now and where we should strive to be.
Customer Value Creation In A Down Economy: Avoiding Near-sighted Strategy Mistakes
A slow economy provides many challenges for business leaders, but that does not mean we throw out the baby with the bathwater. Despite the challenges, long-term viability of our businesses relies on keeping our strategy focused beyond the horizon-line. Chief executives must own the responsibility to stay the course on value-creation, championing the cause to maintain enthusiasm for innovation within the business organization.
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