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Ten Rules for Great PR in the 21st Century
Ten Rule for Great PR in the 21st Century

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The Two-Hour Sales Presentation Vs. A Seven-Minute Attention Span
The average decision-maker has an attention span of just a little over seven minutes, while the average sales presentation in the United States runs from one and a half to two hours in length. You should easily figure out what’s wrong with this picture?

How the Right Recruitment Agency Can Save You $38000 per Employee Appointment
Every employee who leaves costs you an average of $38,000, according to the Centre for Community Economic Development. Professional recruitment companies are often able to offer a warranty period up to double the industry average because they consistently do the following important tasks so much better.

RIPKEN BELONGS IN BRANDING HALL OF FAME
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?

Those With the Best Talent Win
In a talent war there’s only one way win. And that is to hire and retain the best talent! Can you imagine a sports coach hiring average talent! As a manager you need to develop a real distaste for average.

What is Effective Time Management?
If it's true that the average American is busy, what about the average CEO, or owner of a corporation? It can feel as if he or she is being pulled into a hundred different conference rooms at once. The way we handle these things is through effective time management.

Do What You Love
The more you learn about things you're interested in, the more fresh and fun ideas you'll have to mull over in your pursuit of your Core Desires. You'll continually be looking for things to help you be a better parent, salesperson, businessperson, doctor, lawyer, accountant, or PR person. You'll enjoy learning constantly, and you'll discover many benefits. I know a twelve-year-old boy who can tell you the batting averages of all the professional baseball players, yet he can't recite the names of the four types of clouds that move across our skies.

Get into the action habit .
Are you a do it now person? There is a shortage of leaders who have the ability to get things done, to get results. Most people procrastinate much to often. When you study both groups of people successful and average you will learn that successful people are active and average people are passive and procrastinate duties until another day. The successful person takes action, will follow through on ideas and gets things done. The average person will delay and find excuse why he can’t. University of Calgary professor Piers Steel states “In 1978, only about 5 percent of the American public thought of themselves as chronic procrastinators. Now it’s 26 percent.”

Appearance Counts
According to a study I read, the way we look has a direct bearing on our paycheck. Employment data from 7,000 adults was analyzed. Interviewers divided the group according to looks and then compared what those working similar jobs in each category were paid. Those who were below average in appearance earned less than those rated “average.” Those who rated average earned less than those who were rated “above average.”

Be Careful Not to Over-Improve!
In past articles I have spoken about focusing on repairs – not remodeling. This is mostly most true in cases of the average and below-average investment properties. Even when handling a higher-end property, caution is needed so that your precious profits are not eaten up entirely.

Are you STREAKIN\' or SLUMPIN\'?
Up or down? Making money or working hard? On a roll or in a rut? Where do you fall today? What exactly is a SLUMP? In baseball, have you ever noticed that they call it a batting SLUMP when you are not producing, but they call it a hitting STREAK when you are on a roll? Why is that? Why don’t they call it a hitting slump? Why isn’t it known as a batting streak? It seems that a batting SLUMP has the connotation that you are getting poor results from lackluster efforts, whereas it seems that a hitting STREAK suggests that your above average results are based not upon efforts, but upon action! Let’s break down those two words to see what they truly are. By using one, we may combat and even possibly avoid the other.

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