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Turning Order Takers into Salespeople
Salespeople need to make adjustments. New competition, new buying strategies, unfair competition, price competition and the resistance brought on by the recession all change the way they need to play the game and they need to make adjustments too. They need to be quicker, sharper, more strategic and much more effective with their use of selling tactics (skills, not tricks). This article explains how.

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RIPKEN BELONGS IN BRANDING HALL OF FAME
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?
Do What You Love
The more you learn about things you're interested in, the more fresh and fun ideas you'll have to mull over in your pursuit of your Core Desires. You'll continually be looking for things to help you be a better parent, salesperson, businessperson, doctor, lawyer, accountant, or PR person. You'll enjoy learning constantly, and you'll discover many benefits. I know a twelve-year-old boy who can tell you the batting averages of all the professional baseball players, yet he can't recite the names of the four types of clouds that move across our skies.
Are you STREAKIN\' or SLUMPIN\'?
Up or down? Making money or working hard? On a roll or in a rut? Where do you fall today? What exactly is a SLUMP? In baseball, have you ever noticed that they call it a batting SLUMP when you are not producing, but they call it a hitting STREAK when you are on a roll? Why is that? Why don’t they call it a hitting slump? Why isn’t it known as a batting streak? It seems that a batting SLUMP has the connotation that you are getting poor results from lackluster efforts, whereas it seems that a hitting STREAK suggests that your above average results are based not upon efforts, but upon action! Let’s break down those two words to see what they truly are. By using one, we may combat and even possibly avoid the other.
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