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battle creek michigan Tagged Articles
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The Cereal King: How W.K. Kellogg Got His Start
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| If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue. |
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Lesson #1: Market Your Product as a One of a Kind
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| When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing. |
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Other battle creek michigan Related Articles
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Go, Coach!
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| I must admit that, though a fanatic football fan, I find that most coaches' books leave me cold. Not so the recent offering from legendary Michigan coach Bo Schembechler: Bo's Lasting Lessons (with John Bacon).
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Crunching the Competition: Corn Flakes Take Off
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| In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes. |
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Lesson #1: Market Your Product as a One of a Kind
| |
| When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing. |
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Will Salespeople Take a Straight Commission Job?
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| Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one.
Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?" |
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A Modern Hermit
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| Jan Opdyke gave me her story of living alone as an entrepreneur, deep in the woods of Michigan. She not only poses as a model for a way to live and work, she also is the person who typed my Ph.D. dissertation back when we were classmates at The University of Michigan. The year was 1977. Without her help, I could not have gotten my doctoral degree on time. |
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The Law of Perception – Marketing is not a Battle of Products
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| Marketing is not a battle of products, it is a battle of perceptions, suggests Mike Farrell with aspenIbiz. Read this short article to understand that the (lead and/or) customer don’t care about how good what you have is, they just want to know it will solve their problem. |
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Snowmobiles Will Have Great Impact On Michigan Economy In 2011 But Will Have Even Greater Impact On Avoidable Accidents
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| Snowmobiling has a great economic impact on the State of Michigan but let's not kill the goose that laid the golden egg. There are some things snowmobilers can and should do to have fun and be safe at the same time. |
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Don’t Cut & Gut Michigan No Fault Says Attorney Terry Cochran
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| Michigan’s No Fault Law has worked well for several years, serving as a model for other states. Now, in a cost-cutting attempt, the Michigan Legislature is proposing changes that will gut this fine law. |
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Rock and Roll Never Forgets
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| I first met Bob Seger in 1980 while he was working on his second live album, "Nine Tonight," at Ambience Recordings in Farmington Hills, Michigan. |
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For want of a nail
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| Oh dear! We really are in a bit of a financial pickle aren’t we? It could even be said that we are up a creek, without the proverbial paddle. And what is so distressing (not to say depressing) is that this whole financial mess is so unnecessary. Greed, corruption, ethical and moral shortcomings (in that order) caused this whole problem. Some people are prepared to do anything to make a quick buck. |
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