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The Cereal King: How W.K. Kellogg Got His Start
If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue.

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Crunching the Competition: Corn Flakes Take Off
In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes.

Lesson #1: Market Your Product as a One of a Kind
When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing.

Lesson #3: Become an Experimental Entrepreneur
“I was so overloaded with work that I am conscious that very little, if any of it, was performed satisfactorily,” recalled Kellogg of his days working for his brother. “I did the work as business manager of the Sanitarium and got no glory and very little money.”

Will Salespeople Take a Straight Commission Job?
Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one. Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?"
3 Quick and Easy Ways to Add Multiple Streams of Income to Your Business
It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on. But talking about multiple income streams and actually implementing them in your business are two entirely different things. That's why today I'm going to share 3 quick and easy ways you can start adding more streams right now.

The Law of Perception – Marketing is not a Battle of Products
Marketing is not a battle of products, it is a battle of perceptions, suggests Mike Farrell with aspenIbiz. Read this short article to understand that the (lead and/or) customer don’t care about how good what you have is, they just want to know it will solve their problem.
The Cost of Energy
We discuss the energy battle in Vermont.

For want of a nail
Oh dear! We really are in a bit of a financial pickle aren’t we? It could even be said that we are up a creek, without the proverbial paddle. And what is so distressing (not to say depressing) is that this whole financial mess is so unnecessary. Greed, corruption, ethical and moral shortcomings (in that order) caused this whole problem. Some people are prepared to do anything to make a quick buck.

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