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battle creek toasted corn flake company Tagged Articles
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Crunching the Competition: Corn Flakes Take Off
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| In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes. |
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Other battle creek toasted corn flake company Related Articles
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Customer Loyalty Investing In Relationships
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| Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing... |
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Lesson #5: You Need Balance To Maintain A Business
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| “Honestly I felt and still feel guilty all the time,” says Aigner-Clark. “Even now, I feel like I never give either my company or my kids enough attention. It’s really a battle when you have your office in your home.” |
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The Cereal King: How W.K. Kellogg Got His Start
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| If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue. |
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Crunching the Competition: Corn Flakes Take Off
| |
| In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes. |
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Lesson #1: Market Your Product as a One of a Kind
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| When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing. |
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Understanding Motivation - A Key Requisite of the Sales Manager
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| Company Goals v Job Satisfaction
“To be able to motivate people to peak performance we need to be able to find areas where organizational goals overlap individual needs and goals”
Motivation is a battle for the heart – not just an appeal to the mind
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Be Careful What You Wish For
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| Well, my friends, like the Terminator, politicians named Clinton, the ghosts from the movie Poltergeist, and that corn on the side of your big toe: I’m back. There are just some things that won’t go away. Sorry. |
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The Law of Perception – Marketing is not a Battle of Products
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| Marketing is not a battle of products, it is a battle of perceptions, suggests Mike Farrell with aspenIbiz. Read this short article to understand that the (lead and/or) customer don’t care about how good what you have is, they just want to know it will solve their problem. |
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Celebrating National Candy Corn Day, October 30th!
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| Building Bridges, the monthly newsletter of Mazon Associates, Inc. focuses on candy corn and the founding family of Jelly Belly Candy Company in our October 2010 issue. |
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Denial Is More Than Just A River In Egypt
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| An incredibly high percentage of people are in denial. Something like 90% of alcoholics do not recognize that they have the problem and most will become incensed if someone suggests they do. Denial is the hallmark of alcoholism. Denying a problem never solves that problem. To paraphrase someone else, no snow flake blames itself for the blizzard, nor does a raindrop blame itself for the flood, and yet each plays a part in the problems. |
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