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Hold On To Your Plan -- “Loosely”
You have to have a DEFINITE plan, a DEFINITE purpose and take DEFINITE action to get your results. So why am I talking about holding on to your plan "loosely"? That is exactly what I am saying without detracting from the importance of planning, purpose and action.

Aspirin
Aspirin, in some form, has been used as a treatment for over 2,500 years. The famed Greek physician, Hippocrates in the 5th century B.C. used an extract from the bark of the willow tree to treat fever. The chemical involved, salacin, is a natural product that is converted into salicylic acid in the body. At the end of the 19th century the German company, Bayer, began marketing a modified manufactured form, acetylsalicylic acid (otherwise known as aspirin), devised by chemist Felix Hoffman. The product turned out to be one of the most successful drugs in the history of the world.
Establish Your Gameplan According To Your Passion
What are you passionate about? Why does your business exist? Answer these questions and you will have the basis for your gameplan.
Fail to Plan, Plan to Fail
You must have a plan to get to where you want to go. Setting goals is only part of the equation. A good navigation system will give you the road map you require and get you to your final destination without any unwanted detours.
Success as a Circle
Bayer initiated a classic Zero Gravity strategy by shifting their focus onto a new and growing market opportunity with a new value applied to the same product.

Other bayer Related Articles

Aspirin
Aspirin, in some form, has been used as a treatment for over 2,500 years. The famed Greek physician, Hippocrates in the 5th century B.C. used an extract from the bark of the willow tree to treat fever. The chemical involved, salacin, is a natural product that is converted into salicylic acid in the body. At the end of the 19th century the German company, Bayer, began marketing a modified manufactured form, acetylsalicylic acid (otherwise known as aspirin), devised by chemist Felix Hoffman. The product turned out to be one of the most successful drugs in the history of the world.
Success as a Circle
Bayer initiated a classic Zero Gravity strategy by shifting their focus onto a new and growing market opportunity with a new value applied to the same product.
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