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Lesson #2: A Company is More About the Culture You Create
“Owning the Yankees is like owning the Mona Lisa,” Steinbrenner once said.

FEE Fi Fo
If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.

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Scruffy Sam the Entrepreneur
I used to call him Scruffy Sam. He looked like he just got through with a hard day’s work. He was a little dirty and his beard was all over his face and wild. He came to our door and asked if we needed our lawn mowed. We did. I don’t remember if he used our mower or brought his own, but he did a good job.
Environmental Dimensions In Measuring Uncertainties
Integrating the work of previous authors, Dess and Beard (1984) employed three environmental dimensions in their measure of uncertainty. These three dimensions, which were very similar to those developed earlier by Child, were “dynamism,” “complexity,” and “munificence.” The first dimension, “dynamism,” referred to the “rate of change and innovation in an industry as well as the uncertainty or predictability of the actions of competitors and customers” (Miller and Friesen, 1983, p. 222). Dynamism in Dess and Beard’s measure was similar to the stability/dynamism dimension of Thompson’s measure, the static-dynamic element of Duncan’s, and the variability component of Child’s.
Change is Life
"I hate all this change. Why can't things just stay the same?", Dirk shouted angrily at the TV news anchor. He threw a pillow at the TV screen and clicked it off with a snort. Suddenly a hissing noise arose from the corner of the room and green, shimmering mist filled the air. Dirk stood in shock as a one-foot tall, wrinkled old man emerged from the glowing cloud. The tiny, grizzled fellow had a long flowing white beard and was dressed from head to toe in green. His eyes twinkled with mischief as he flashed a gap-toothed grin. "Hi, I am Mike. I can take you to a place where people don't have to deal with change and things stay the same all the time."
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