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Ten Common Internet Marketing Mistakes, Part 1
What makes you sit up and take notice of some Internet marketing ads while totally by-passing others? A well constructed ad can be worth its weight in gold, so this two-part series looks at some mistakes to avoid as you prepare advertising copy for your next Internet marketing campaign.

Other beer commercials Related Articles

HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...."
Starbucks Commercials
Ask any regular Starbucks customer how many Starbucks commercials they have seen in their lifetime and you are almost guaranteed to get a response of ‘one’ or ‘none’. That is not to say that coffee drinkers are now watching less television. Rather, the lack of Starbucks commercials highlights the company’s unique advertising strategy – don’t advertise.

How to Prepare a Commercial
How are you advertising your business, services, and products? Commercials provide an excellent outlet to connect to customers. Read the following to learn how to effectively comprise one.
Guerrilla Headlines
Headlines are used in ads, commercials, telemarketing calls, direct mail letters, websites, sales presentations and more. Can you write great ones?

Living Large When Your Pocketbook Isn't
Do you have champagne taste and a beer budget? Many of us do until our business generates a healthy cash flow. While we know we have to be patient, sometimes we don't want to wait to have that 7 figure life style. We want it now! Find out how you can start living this way and how transforming the way you think can attract more of what you desire in life and business.
Lesson #1: Make a Commitment to Your Brand
Many before him had tried, but Gallo was able to do something that no one else had ever successfully done before: he introduced wine to a country that was only used to drinking liquor and beer. How did he do it? By building a brand that would stick, and by refusing to abandon that brand in the face of market pressure.

Web-Video Campaign Creation 101
Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.
Close Encounters of the Product Kind
We're all saturated with ad messages. For those of us who are fast-forwarding through the commercials, advertisers were missing out on grabbing our attention. So, they found another way in.
Don't Get Discouraged!
Upbeat, "feel good" stories are hard to find these days (and you REALLY want to mute those campaign commercials)... but if you dig around, occasionally you find a nugget of pure gold.
What's With The Party-Pooper In Chief?
Normally I'm very supportive of our president. After all, he has the toughest job on the planet, and it must be incredibly difficult to get up every day and do the often-self-abasing things he has to do to get the job done (meaning, get re-elected with a record of "governance" like his). But he's really dropped the ball on this Keystone Pipeline thing. I mean, Mardi Gras is right around the corner, and he's depriving the gulf states of the smoothest Got-danged beer out there....
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