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The Art Of The Sale: Developing Website Content
The questions you need to ask yourself are why do I have a website; what purpose does it serve, and what do we expect to achieve? Only after you've answered these questions can you develop appropriate content for your site.

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HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...."
Lesson #2: Know When to Hold ‘Em and Know When to Fold ‘Em
In 1995, Schwartz embarked on one of his most ambitious business deals to date, and one that would forever haunt his career. That was the year Schwartz decided to put in his bid to buy the John Labatt Brewery. He had even been successful in persuading the Ontario Teachers’ Pension Plan Board to support his $2.3 billion bid to takeover the popular beer company. But Schwartz would not experience the smooth sailing he had predicted.

Living Large When Your Pocketbook Isn't
Do you have champagne taste and a beer budget? Many of us do until our business generates a healthy cash flow. While we know we have to be patient, sometimes we don't want to wait to have that 7 figure life style. We want it now! Find out how you can start living this way and how transforming the way you think can attract more of what you desire in life and business.
Lesson #1: Make a Commitment to Your Brand
Many before him had tried, but Gallo was able to do something that no one else had ever successfully done before: he introduced wine to a country that was only used to drinking liquor and beer. How did he do it? By building a brand that would stick, and by refusing to abandon that brand in the face of market pressure.

The Art of Strategic Thinking
When it comes to thinking, planning, and acting strategically, few companies actually succeed! Having said that these companies can still run well, maintain, grow, and be present in the marketplace. But these companies will never be great! They will never be extraordinary places to work, nor will they be outstanding companies to do business with.
Assessing the Need for a Training Consultant
When companies find themselves in the market for employee training, the results can be overwhelming. There are several options and several companies that offer training services. Deciding on one to utilize requires a fair bit of research and introspection and many companies cannot bear to lose the time required to determine a result. As such, some companies decide to hire a training consultant to assess need and hire training companies, if necessary.
The Secret of Winning Sales Presentations - Turning Listeners Into Buyers
This is the crux of it: whether your potential buyers build trucks, sell medical equipment or distill beer, as individuals sitting in your audience, their personal point of view is predictable. That's a valuable fact--because it means you can target your presentation perfectly. Indeed, when you can predict what your audience is thinking, you are on your way to a win. This article explains how to turn listeners into buyers.
The Indian Richard Branson: How one fun loving businessman broke the mould
Head to India and you will no doubt hear about a man named Vijay Mallya. At 50 years old, he is one of the most famous personalities in the country, with his life being splashed across tabloids on a daily basis. He has built Kingfisher into one of the country’s most profitable and well-known brands, and his hands are in everything from beer to airlines to hospitals and schools. How did this one time doctor wanna-be become a billionaire tycoon?
What's With The Party-Pooper In Chief?
Normally I'm very supportive of our president. After all, he has the toughest job on the planet, and it must be incredibly difficult to get up every day and do the often-self-abasing things he has to do to get the job done (meaning, get re-elected with a record of "governance" like his). But he's really dropped the ball on this Keystone Pipeline thing. I mean, Mardi Gras is right around the corner, and he's depriving the gulf states of the smoothest Got-danged beer out there....
Cash Goggles: “It Pays to Play”
Remember how in college, the later on it got in the evening, the prettier the women became, and the more daring the dudes got about their plans after college. We called it, beer goggles. The later it got, and the more alcohol consumed, the better the world and its possibilities. Well, I’m convinced the same thing works in business. I call it cash goggles!
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