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Behavioral Science and the 6 Universal Categories of Perceptual Style
Creating categories and labels are useful to discuss our common experiences and are especially helpful in describing our understanding of human behavior. In Perceptual Style Theory there are high-level commonalities in perception that can be grouped together into six Perceptual Styles. These Perceptual Styles each describe a different perceptual experience of the world and the many characteristic behaviors that are a result of that perception and are a wonderful tool for understanding ourselves and others.
How Perceptual Style Determines Our Natural Skills and Abilities
Perceptual Style is innate; this means it determines what natural capacities, skills, and abilities we have. Your Perceptual Style supports a broad range of skills and abilities for which you have natural inborn potential. When something comes naturally to you, it means it is supported by your Perceptual Style and you were born with the potential to excel at it.

Searching For Success? Discover Your Talent Advantage First
Success and satisfaction in life or work is most often due to conscious development and use of our natural strengths. The more you consciously use your natural skills, the more they become true talents – Your Talent Advantage – and the more enjoyment and success you have in all aspects of your life.
Why You React to Certain Customers and How to Stay Positive
Have you ever started off a day feeling great, then…WHAM…out of no where, you find yourself in a foul mood? You wonder, “What happened to put me in this mood?” Learn why certain situations in sales and business can affect your mood. Use your new knowledge on "conditioning" to control your reactions and improve your business relationships.

Social Emotional Intelligence in Leadership
Leaders and entire organizations have discovered that success in the workplace has significantly less to do with intelligence or core job competencies and more to do with emotional and behavioral intelligence. The best technicians and the most brilliant team members will often end up with the highest degree of dysfunction when their emotional intelligence is very low. The fattest human resource files have very little to do with job knowledge and generally, have a great deal to do with poor behavioral adaptation and emotional intelligence.

Other behavioral science Related Articles

Science Daily Week: Which is more effective: bonuses or raises?
I recently learned about Science Daily. It is a treasure chest of interesting studies that has implications on business practices. I’ve collected so much material from it that this is going to be “Science Daily Week” in my blog.
Exploring Beyond Keywords Into Behavioral Research
Let's talk a bit in this article about researching the "search behavior" of your target audience as opposed to just "hunting for the keywords" they might be using. The difference between "keyword research" and "behavioral research" is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering into a search box while searching. But "behavioral research" has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Are You The Perfect Fit For Your Role?
Last week I arrived home from a conference to an email inbox that was very full. I spotted an email with a subject line reading: Behavioral Test. Never mind that they’re not called tests. It’s a survey that spits out an assessment of a person's natural behavioral style. There are no wrong or right assessments.
Social Emotional Intelligence in Leadership
Leaders and entire organizations have discovered that success in the workplace has significantly less to do with intelligence or core job competencies and more to do with emotional and behavioral intelligence. The best technicians and the most brilliant team members will often end up with the highest degree of dysfunction when their emotional intelligence is very low. The fattest human resource files have very little to do with job knowledge and generally, have a great deal to do with poor behavioral adaptation and emotional intelligence.
How the Mind Works: Understanding Your Mental Software
The complexities of the mind have left thinkers, scholars and philosophers baffled for a millennia. For the past two hundred years the field of psychology has sought to understand why we are the way we are but reviled little as to how the mind works. The latest advances in psychology, cognitive science and neuro science have lead to new models and a whole new science of mind has emerged. We now know more than ever before about how the mind works. And when you know how the mind works, changing it becomes easy.
Organization Development Techniques
OD is short for Organization Development. This is not a new term. Behavioral scientists have been writing about Organization Development for over 30 years. The science has evolved into many different approaches all aimed at the same objective: to enable massive improvements in organizational performance through specific and planned interventions. I have been involved with dozens of OD efforts over the past decades. Some of these have resulted in the desired improvement. Some have not. Let’s review four major types of OD interventions (there are others, but they are usually variations or combinations of these four):

The Science of Selling - Rules versus Data
Regular readers know that I like to talk about the science of selling. I don't mean the science of the sales process, strategy and tactics, as much as the science of research, data and proof. There is a science to selling but a more appropriate name for it would be the rules of selling. In Baseball, the rules dictate what you do, when you do it and how it should be done. In Selling, the rules accomplish the same thing.
Marketing - Art or Science?
Is marketing an art or a science? The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing.

Mastering Job Interviews Using the SOAR Answer Model
Make a great impression on your interviewer by mastering artful responses to behavioral job interview questions. The S.O.A.R. Answer Model is helpful for preparing for interview questions as well as keeping you focused in the interview while answering questions, especially behavioral questions.

Behavioral Tips and Interview Questions
Today, most employers are using behavioral interviews instead of the traditional personal interviews for selecting the candidates. Behavioral interviews are the interviews where the candidate is given any situation and interviewer will ask the candidate about his reaction if he were in that particular situation. That means, the behavior of the candidate is reviewed in such interviews.
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