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RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

Birth Injury Occurs Often Enough to Impact Rising Insurance Premiums Facing Business
Business managers and entrepeneurs struggling with rising costs are taking a hard look at medical benefits. They need to be aware that the rising occurence of birth injuries does have a significant impact on rising medical costs. Birth trauma is an injury to the child during the delivery and a number of problems can occur during the birth of a child. If the doctor or nurse fails to respond quickly, the child can suffer permanent brain injury, Cerebral Palsy, nerve injury or even death. With a thorough evaluation of your labor and delivery, trained experts can pinpoint exactly when and if the birth or brain injury was due to negligence.

Tenacity is NOT Enough!
No one has to tell you that high performers succeed more. But, is this a fluke? Are they special people? They obviously are different in some way because not everyone is able to perform at their level. Clearly they don't blend in with the masses on the bell curve. But interestingly enough however, they don't always stand out either. Take an interview for example. Many poor performers are hired by mistake, and who knows how many top performers get turned down. It would be much easier to identify the best if they all had a certain look, or always had the best skills - but they don't.
Sometimes Unintended Consequences Are A Good Thing
We’re all familiar with the “Law of Unintended Consequences.” My personal favorite is still the plastic whistles that were packaged with Cap’n Crunch cereal back in the ’70s. Blowing the whistle into your phone triggered a connection to AT&T’s long distance dialing AND by-passed their billing system. Free calls! Not exactly what Quaker Oats had in mind. (…and Ma Bell was not pleased.)
Don't Ring the Bell - Develop a Success Mindset
The visual and the symbol of the bell in the movie, GI Jane can teach us about developing a success mindset. Here's what it taught me...
What Sales Leaders Don't Know about Ego and Empathy
Empathy and Ego are both a lot like food - you can't have too much of it or it will make you sick. And if you don't have enough of it you'll be weak. They are really best plotted on bell curves, not bar graphs!
Who Really Invented The Telephone
While Alexander Ghaham Bell is credited with being the father of the telephone, with any great invention there exists controversy. Elisa Gray, an inventor working on the telegraph at the same time as Bell, claims to have been the first to invent the device.

Edward Christopher Wente and the Condenser Microphone
Edward Christopher Wente was an instrumental figure in the the series of advancements that led to the modern day telephone. An American industrial scientist, he worked at Western Electric & Bell Labs to develop microphones and compression driver lousdpeakers.

Are You Giving Thanks, or Begging For Dimes?
Ah, yes, the holiday season is upon us. That means that this is the time to spend with friends and family, giving thanks, gifts, and appreciation for all that they give us. It’s also the season for something that is charming at its start, but – if we’re all honest – can get kind of annoying by Christmas – the Salvation Army bell ringers at every supermarket and shopping center. It seems to me that there is a parallel in the sales world.
Transformational Benefits of Hiring a Professional Image Consultant
How we dress and present ourselves to potential employers during an interview plays an integral role in whether or not we are offered a job, or politely shown the door with the famous one liner "we will call you if something comes up" do those words ring a bell? If so, you might have underestimated how important impeccable grooming and strategic visual presentation can be, besides your portfolio of clients and stellar job references.
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