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Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.

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Zoom In
While using some online maps to guide a friend to my son's house from mine, I realized something that can guide your interview questions .

What Your Ezine Will Cost
Asking you about how to handle TIP's unanticipated expenses made some of you wonder what costs to expect if they started their own email newsletter for clients, and prospects. Don't use TIP's expenses as a benchmark.

My Advice for Other African Startups
Work hard and be patient- a successful, sustainable business will not happen overnight. Quality control is vital. Establish benchmark standards and never compromise them.

A HEALTHY COMPANY CULTURE FOR A HEALTHY BOTTOM-LINE
So, you want to: • get and stay ahead of your closest competitor; • outpace your industry’s growth trend; and • position yourself for your most profitable year yet as the benchmark for years to come. Easier said than done, yes? Actually, it’s easier to do than you may think.

Benchmarking (Part 2)
If we decide that benchmarking makes sense, we have to decide what we should benchmark and how we can get the data we need - internally ... and from those we want to benchmark against.
Achieving Corporate Sales Targets
Read our 8-page Sales Planning Guide to learn how to: Prepare for the Sales Planning Process Engage & Align with Marketing Understand your Customers & Markets Benchmark and Improve Sales Talent Examine Previous Sales Performance Forecast Future Sales Results Motivate your Sales Team Develop a Sales Support Function Monitor & Measure Sales Results
Analyzing Competitive Ad vs PR Spending
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Read our Ad/PR Spending Guide to start tracking your media coverage and benchmark your ad/PR-spending ratio against your competitors.
ESCAPE THE MATRIX PROGRAMED INTO US
The events of September 11, 2001 are a benchmark for understanding that we are all programed through the matrix we all live in.
Proven Guide for Starting Your Own Home Business
Before Starting Your Own Home Business you will need to answer the Basic Questions: Why and How to do it. And you will need a Proven Guide to get Started The Right Way. Then, having the Know-How, the Right Tools and all the Professional Guidance you need, it's Easy to be Successful. It's Just to Follow your Trusted Success Guide!
How To Interpret Sales Revenue and Economic News
The economic reports can often times be misleading, the benchmark statistics are supposedly a "snapshot" of the economy but seem to be out of tune with what we're seeing with our own two eyes. The same is true with sales revenue. Sometimes the numbers belie what we know is happening right in front of us.

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