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Are You Building Your Personal Brand?
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| The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it our “reputation.” If you’re old enough to remember building your career before the Internet became social, our reputation followed us from job to job. We used personal referrals through the relationships we built to maintain our reputation. Our reputation was built by our achievements and the relationships we built throughout our career. Those relationships included our peers, bosses, subordinates, customers, trade association colleagues and people in our community. |
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SWaM: A Transformation in Mindset from an Adjunct Undertaking to an Economic Necessity (Report on Virginia Forum 2008)
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Taking Your Message Public
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Taking Your Message Public
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PR for Small Businesses
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| Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world. |
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Featured Article
Flawed Marketing Strategy Destroys Relationships Instead of Building Them
by: Mandie Crawford, Womens Business Coaching
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