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Sustainability; a key issue in marketing
Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy.

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Partnerships: The Small Business Secret Weapon
Partnerships – Why do You Need Them? By Sarah Gerdes, Business Marketing Group, Inc. Whether you are a two-person firm or part of a global 50 organization, creating the right partnership is vital to successfully growing a business. This article is the first in a series of 5 articles that will walk you through the partnering specifics: Partnerships – Why do You Need Them?; Identifying and Validating the Right Partner; Creating the Partnership; Negotiating and Close the Agreement and Ending the Partnership.

Partnering Techniques for the Entrepreneur the First Pitch
When the owner of a three person small business pitched Home Depot on a partnership to grow his painting company, he had no idea how close he came to achieving his goal. But his lack of asking the right questions and capitalizing on the needs of the larger business cost him the partnership opportunity. This article covers common partnership problems encountered by entrepreneurs during the first partner conversation and the six critical questions to ask during the initial pitch that can make or break the conversation.
The Power of Two: Partnerships in the Manufacturing Industry
In the manufacturing industry, the term partnership used to apply to old-school joint ventures, now it can just as easily be used in the context of modern distribution, licensing or joint development deals. To start a new business in this traditionally cash-strapped, union-laden industry, it’s important to understand the attributes of a partnership in the manufacturing industry, and success stories from the most 4 beneficial types of partnerships for small businesses.
What Type Of Company Should I set Up UK
When setting up your company you need to decide at an early stage how you intend to structure it. What type of company legally beneficial - a Limited Company, a Partnership, Limited Liability Partnership or Sole Trader?
Preparing To Partner Effectively and Profitably
Thinking about forming a partnership? Read on to discover the key steps you should take to increase the odds of working effectively and profitably together. Without doing due diligence regarding the strengths of each partner and the parameters of the partnership itself, you have little chance for enjoying and profiting from a long-term, successful partnership.

Writing a Partnership Agreement for Joint Ventures
Getting involved in a partnership can be a great thing for your business and joint ventures often turn out to be wonderful. However, to make sure that you are protected, it is important to write a partnership agreement when you enter into a joint venture.
IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
Common Partnership Challenges
Partnerships can be very beneficial, but they can also be a source of frustration if there isn't a means for addressing common partnership challenges. This article will show how easy it is to go astray from what was originally planned when the partnership was initiated. See if any of these challenges sound familiar. Identifying problems early and taking corrective action may save your sanity and your partnership.
Four Business Partnering Ideas for Colossal Expansion
A partnership is a way to balance your strengths with someone else's in order to get more done - without losing your mind! Entrepreneurs as a whole tend to thrive in their creativity but don't enjoy managing their business. That's where a partner can come in handy. A partnership is often the leverage strategy a CEO chooses when its time to expand. There are some real tricks to having a partnership that works. I've seen many situations blow up because the keys to having a profitable partnership aren't in place.
Startup Partners -- Can You Work With Someone Close to You?
Starting a business with someone you are already close to, like your spouse or best friend, can be very beneficial to the business. This article will help you evaluate whether it is the right choice for you and your partner and set up some ground rules for the partnership.
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