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Reduce Your Carbon Emissions
Habits are formed easily and die very slowly. This article describes simple techniques which enable each of us to reduce our carbon emissions and our impact on the environment.

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Frame or Be Framed
George Lakoff is a professor at U.C. Berkeley Linguistics Department. He’s written a book called Don’t Think of an Elephant His message in this interview concerns how Republicans appear to be good “framers” and Democrats are lousy ones. Here are two questions from the interview:

What Is Guerrilla Marketing?
The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.

Wanted: jobs for Africa’s youth - Job Plans
However, most countries have not yet incorporated job creation plans into their national development frameworks. The national strategies include anti-poverty programmes, commonly based on Poverty Reduction Strategy Papers (PRSPs). These are documents developed with assistance from the World Bank and the International Monetary Fund (IMF) to set national priorities, direct spending of debt-relief funds and coordinate donor programmes.

5.0 Support for SME development in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
The Government of the United Republic of Tanzania began its first major attempt to promote the small industries sector as far back as 1966 with the formation of the National Small Industries Corporation (NSIC) under the National Development Corporation (NDC).

National PR for a Local Story
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.

I Cant Use National Media Coverage
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

Metropolitics: Why Local Government is the Solution to Preserve American Democracy (and Society)
It's quite unfortunate that American national elections are perceived as a Partisan Death Match through which 51% of the nation gets to impose its personal beliefs on the hapless 49% minority. America's Culture War (Kulturkampf for you Germans out there) is still raging, and is increasingly being fought over national social policy.

CK Birla group to enter pathology lab business will expand by franchising
The GP-CK Birla group's BM Birla Heart Research Centre is venturing into the pathological laboratory businesswith a national chain of franchised centres. The chain, tentatively named Birla Diagnostic, will be launched soon. Chief operating officer of the hospital, Suyash Borar said: "We will be rolling out 20 pathological laboratories in Eastern India in the next 12 months. These will be on the lines of the best pathological labs in the country."

The Science Behind The High Five (and how to make it work at work)
Organizations invest thousands of training dollars on verbal and electronic communication. Yet, even in this wired world, the most important connection is the human connection. The most significant aspect of this connection surprisingly is often unspoken. Researchers at the University of California at Berkeley have proven this on, of all places, the basketball court.

If you REALLY want it, I’ll drop my price!
I went to the National. I collect sports memorabilia and the National is the place where everyone who is a serious collector or dealer goes. People fly in from all over the world to buy and sell every kind of sports collectible imaginable. And fifty sports celebrities are there signing autographs (for a fee).

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