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Do We Ignore Half the Market?
We all know half (or about half) of the world's population is female. Most married or involved males know that they can do anything they want to do as long as "SHE" thinks it's OK. Testosterone works in the boardroom but in the living room, bedroom...forget it!!! If they are "kinda" important in our business lives, why can't we get it right when it comes to offering products? Maybe we just aren't listening...NAW!!!!

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