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Provide Educational Info to Build Trust with Prospects
Cisco Innovators Forum guest blogger Susan Fantle finds that most B2B products have higher prices and a longer decision-making period (buy cycle), and there are often multiple titles involved in making purchasing decisions. So trying to sell a product during the first contact is not practical or effective. That's why content was born. Offering content typically communicates a message like "if you're having this problem in your business, here is a report that will tell you how your peers have solved this problem." The “report” is the content and it's a successful tactic for business marketers.

Seven Reasons Why Everyone Needs a Website
According to Cisco Innovators Forum guest blogger Audra Hajj, the selling world today has turned upside down. How can you broaden your exposure as business owners and take your business to the next level? Here are the top 7 reasons why you need a website:

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