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The promiscuity paradox
Marketers of all stripes are discovering that acquiring a reputation and permission to market to people isn't as expandable as they might hope.
20 Economical Book Marketing Techniques
Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.

Other bestselling authors Related Articles

Ten Questions With Jackie Huba and Ben McConnell
Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message. Their first book was called Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. As business advisors and speakers, McConnell and Huba have worked with Starbucks, Microsoft, Whirlpool, Discovery Education, PBS, and the Corporation for Public Broadcasting. They are also the authors of the award-winning Church of the Customer blog.
The Unusual ROI of Going Green: From Saving to Eco-Friendly Index Funds that Beat the Market
Bestselling author David Bach used to use Flonase, Alegra D, and Singulair. He used Advair for almost ten years before he made one change that eliminated all of these medications. He moved into a The Solaire, a green-optimized building in NYC.
Book Signings – Do I Sit or Stand?
A book signing can be a nerve-wracking experience for some authors. You worry about how you look, whether you'll sell any books and how people will perceive you. Having a successful signing is all in your approach. There are many authors--experienced or first-timers--who are still asking this question: Do I sit or stand when I'm at a book signing? My answer is: Why not do both? And here's why...

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Pulling Back the Curtain on New York Times Book Reviews
At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut

The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

How to Manage the Scary What-ifs of Publishing a Book
All aspiring authors look forward to publishing their book…until it actually goes to press. Then all these fears start showing up. What if no one likes the book? What if I never sell a copy? What if it comes from the printer riddled with errors? Tears, depression, horror-these are common reactions to such a profound moment in life, and even experienced authors feel queasy on publication day.
Do Amazon Rankings of Your Competitors Matter?
Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There’s a new tool that will help authors track their own books and those of others called TitleZ

Control Your Mind and Forget The How
Perhaps you've been dreaming of quitting or changing your job, moving to a new city, playing in a band professionally or starting up your own business. Or perhaps the dream is writing a bestselling book and going on tour. You love the idea of it, you imagine yourself on Oprah. Sitting on her yellow leather sofa, talking to her and her live studio audience.

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.
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