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Lesson #5: Be Ready to Fail
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner came to understand that failure was a natural part of achieving success. Had he given up upon encountering obstacles, he would have sacrificed his multi-million dollar empire and the world would not have known Playboy Enterprises or its now-infamous rabbit logo.

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Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless
Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless The professional staff of teenagers who help make this national chain of Ice Cream Parlors selling system work expertly reminded this old pro of lessons too often and too easily forgotten by most selling professionals Learn these three valuable lessons to make sales close easily and the average sale amount will skyrocket!
Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

How to Build Effective Spreadsheets
Spreadsheets have become an important business tool. I first experienced them at university in the mid to late 1980s. I remember thinking, for the first time, that computers could really be useful. Since then some of the things that I have used them have been: Business reports Create financial forecast Run horse race sweeps Develop a betting program (unsuccessful) and Calculate average km times in races Spreadsheets are very powerful and can be used for a variety of purposes. However, in business, they are prone to error and an incorrect formula or a spreadsheet designed poorly can result in poor business decisions being made.

Jobs' departure, though hopefully temporary, had to happen sooner or later
Whether or not Steve Jobs is leaving Apple temporarily or not (and I'm betting this is the beginning of a long-term transfer of leadership), the iconic leader will leave the company sooner or later. And it's time people accepted this.
Don’t bet on an Apple netbook—but an ‘iPod HD,’ well, that’s more likely
Yesterday it was reported that Taiwan-based Wintek will supply touch panels for a new Apple netbook (or perhaps an “iPod HD”) and shipments will start in the third quarter this year. Don’t look for a netbook per se, but a bigger iPod is what I’m betting my money on.
Spanish Retailer, Zara Decides to Form a Joint Venture with the TATAs, rather than franchise
Inditex, the Spanish retailer behind Zara, expects to open its first stores in New Delhi, Mumbai and other Indian cities next year. Inditex, the Spanish retailer behind Zara, is to set up shop in India in partnership with Tata, the conglomerate, as it presses on with an aggressive expansion plan despite the global downturn. Europe's largest clothing chain is betting that its "fast fashion" model can be transposed to the subcontinent. The group, which already has outlets in 73 countries, from Russia to Guatemala, prides itself on being able to design, manufacture and deliver new lines in just two weeks, compared to an industry average of nine months.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Recession-Proof: Have A Second Income Online
We all need to take a step back and think about where we are placing our financial bets, and I'm not talking about investments like the stock market. Where are you betting your own ability to generate income? You may have a solid job with a good company, but things change quickly these days, and you never know what will happen in the coming months and years. Do you have other "clients," or are you betting your entire future on how well your company takes care of business - and, by extension, is able to take care of you? Remember, no matter what it says on your business card, you are in business for and by yourself... always have more than one client.

Bet On Yourself
And Beat Those Who Are Betting Against You

Women Are More Savvy than "The Rest" Want to Admit
Think about it. Women dominate the web (almost) everywhere except at LinkedIn. According to "them" it's because women don't get it. You tell our wife...we won't. Look around the web though and women lead, control, manage. They're also the people the LinkedIn folks want to connect with and yet the site's management looks down their nose at the stronger half of the species. We're betting females probably have more or better things to do. Here's why...

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