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Lesson #4: Pull For Your People
“The way we have built our company by including the success of the company with everyone in it and not leaving our people behind is a great example of building a business the right way,” says Schultz. “We’re not ever going to turn our backs on our [employees].”

Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”
Lesson #4: Giving Back Can Bring Your Game Forward
“Recently, I’ve been looking at all these athlete endorsements. It’s really cool that these guys are making all this money, but is that really going to make a difference?” asked van Stolk.

Lesson #5: Change the Rules of the Game
“If I had the chance to do it again, I probably would have liked to go to school,” says van Stolk as he reflects on his career. “However, the benefit from not going to school is that I look at things differently and I listen differently.”

Lesson #3: Give Your Company a Shock Treatment
“The three rules we have right now are to be really consistent in the quality of our product, to be unpredictable, and to create emotion. That’s it,” says van Stolk.

From the Ski Slopes to the Soda Stands: The Early Years of Peter van Stolk
“The customer's not always right. F--- that. If you're always trying to cater to everyone, you have no soul.”

How to Make the Most Out of Your Social Networking Marketing Video Vault
If you're a fan of YouTube, then you are certainly part of the social networking marketing video viewing community. Long description for someone who watches videos on the computer, yes, but it points to the combination of social networking marketing and the fact that video is a very vibrant part of the social networking marketing scene.

Other beverage company Related Articles

Getting Personal With Imprinted Business Gifts For The Desk
With many business people spending more than 40 hours per week at their offices, the need is greater than ever for business gifts that bring the comforts of home to the office. This concept began with business logo coffee mugs, which provided advertising while also giving office-dwellers a way to enjoy their morning beverage the way they did at home, instead of drinking from a paper cup. The market has expanded well beyond coffee mugs now, and includes collapsible cups that make drinking from the water cooler easier (and more eco-friendly, too).
Get Real. Get Rich.
Lottery sales are booming. (And so are alcoholic beverage sales, but that’s a whole separate issue.) And why wouldn’t they be. The economy has tanked and the ship is still sinking. Unemployment is through the roof and is still rising. People are starting to panic.
How to Start a Coffee Shop 1-2-3
The large number of daily coffee drinkers makes the coffee industry incredibly profitable. You can find money-making opportunities surrounding this caffeinated beverage virtually everywhere. So how do you actually start a coffee shop?
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Pepsi's Sugar, Childhood Obesity and Twitter's Swiss Cheese
Having just concluded my second book (which will be released in February), I found it an enjoyable change of pace to once again cover the diverse and at times thought-provoking headlines from the world of social media. While I must admit that I first heard the news of the Pepsi throwback beverage in which the company announced that it would once again use "real" sugar in its flagship and Mountain Dew brands on the NFL Channel on TV, the social media factor was quite notable.
Dubai Conference helps International food chains franchise in Middle East
25 Jan 2010: Uno Chicago Grill, Pizza Hut, Round Table Pizza and California Pizza Kitchen are just a handful of food franchise brands that have recently researched expansion in Dubai and other key Middle Eastern markets. Now their executives and others looking to get in on the hot nontraditional market have both a trade show and interactive conference tailored to the area’s food and beverage sector. In response to overwhelming demand, Gulfood, Dubai’s largest trade exhibition for food, drink, food service and hospitality equipment, is launching the inaugural Gulfood Conference, according to a company statement.
Coke proposes Chinese model to its Indian Franchisees
Beverage maker Coca-Cola has asked its independent franchisee bottlers in India to weigh a new distribution and manufacturing model it follows in China, said two officials in direct knowledge of the development.
DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program
When 'great tast' is in your DNA, you want to blast that message out to the beverage world
Give Your Career a Jolt- Own a Coffee Franchise
If you're looking for a way to give your career a boost, consider owning a popular coffee or specialty beverage franchise. Americans consume over 400 million cups of coffee per day; and in our on-the-go society, people frequently rely on coffee franchises for a quick caffeine-fix, or a sweet treat. In fact, coffee shops are the fastest-growing segment of the restaurant industry.

Cost and Value
People in our society today know the cost of everything and the value of virtually nothing. We treasure things that bring us very little, if any, pleasure, and we ignore the truly priceless. When you establish your financial goals, it is important that they really be "your goals," not someone else's. We are constantly bombarded with messages that tell us to feel good or be important we must drive a certain car, drink a certain beverage, or wear a certain brand of clothes. These messages have an impact.

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