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Lesson #3: Find What Works and Stick With It
Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it?
Promotional Mugs – An Everyday Item
The promotional mugs are one of the most effective and inexpensive corporate promotional products. No matter whatever your business is, these promotional mugs suit your promotional requirements. Over the years these mugs have proved to be a leading promotional product. They have become a popular promotional gift for both the corporate audience and the non corporate audience.

Favorite Home Based Business Opportunities
Starting a home based business is a great decision in any economy, but particularly when the economy is low, starting a business with low overhead and high earning potential is the safest way to start a new business.
Your Sanity Savers - Have Time for the Good Life - Part Two
Interruptions can be a huge time waster! Today there are more ways than ever to get interrupted, someone at your door, phone, cell phone, pager, instant messaging, email and more. Gain control of your environment by practicing some of these tips. The following tips will help you gain control of your time and your sanity!
Customizing Your Product Offering for the Global Market
Once you’ve decided on a target market for exporting your product, you need to think about what changes you may need to make to your product for it to be successful in an international market.

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Creating the Vision
Jack Welch, former CEO of General Electric, has stated, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Clear visions have helped shape and propel impressive companies. For example, Fred Smith, founder of Federal Express, had a vision that packages could be delivered around the United States by the next morning. Disney wanted to make families smile. Microsoft wanted to create beneficial software that would compel people to have a computer on every desk at work, home and school. Coke wanted to have its refreshing beverages within the reach of every person in the world. Dominos wanted you to have hot, delicious pizza delivered to your door in 30 minutes or less or it was free.

From the Publisher Good Health Beauty
In a recent article in The New York Times, it was reported that an alcoholic drink a day can significantly reduce the risk for heart disease in men while women get the same benefit with only one drink per week. A Danish study suggests that simple alcohol intake for women is protective but for men it is drinking frequently. That's my tip on this month's focus, Good Health and Beauty. Now that we are in the relaxed summer season, aren't you all happy to hear that I am not encouraging you to exercise more, eat healthier food but simply to drink more alcoholic beverages? So be sure to sip a cold beer, wine cooler or an iced martini while you read about all the new health and beauty franchises being marketed.

Part Wizard, Part Nerd, and one Heck of a Great Brand
When most people talk branding, they usually point to well-known consumables: restaurants (McDonalds), beverages (Starbucks Coffee), foods (M&Ms), home products (Bounty), cars (BMW) and the like. What many don’t realize is that brands are all around us. We’re encountering and experiencing brands all the time in the form of products, services, causes, businesses and personalities.

Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Lesson #3: Find What Works and Stick With It
Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it?
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Leading Italian coffee brand Caffe Pascucci has entered India by setting up its first outlet here to retail imported blended coffee. The euro 600-million (Rs.4,060-crore) Pascucci has roped in the city-based Madhura Beverages India as its master franchisee for setting up a chain of outlets across the country.
Leading Italian coffee brand Caffe Pascucci has entered India by setting up its first outlet here to retail imported blended coffee. The euro 600-million (Rs.4,060-crore) Pascucci has roped in the city-based Madhura Beverages India as its master franchisee for setting up a chain of outlets across the country.
Organo Gold MLM (There's Gold in Them There MLM Hills, Organo!)
Organo Gold derives its name from the organically grown Ganoderma mushroom. They have developed a product line which stems from it and thank the good Lord they called it Organo Gold and not Magic Mushrooms or we might all be in trouble. They concentrate mainly on hot beverages and nutraceuticals. It is worth noting that in order for an MLM to have a good chance of success you need to have some originality to your product. The Ganoderma mushroom is only found in one geographical region organically, so they have their bases covered there.
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