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Before I Write Your Web Copy, Please Put Your Head in This Vice
As a web copywriter, getting clients to define their target market in meaningful terms can be an excruciating exercise in patience and endurance. We are asking you to wholeheartedly commit to a well defined target market so we can wholeheartedly commit something special and compelling to the blank page before us. Read more about how easy this can really be.

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Why Selling is so Important to Entrepreneurs and why Most Entrepreneurs Don’t embrace Selling.
Selling is one of the most important skills an Entrepreneur will ever develop. Being an entrepreneur myself I know this first hand. Even though selling is a critical skill most entrepreneurs avoid it like the plague. There is a very simple reason for this. Read on and you will discover why most people avoid sales and how to learn to love selling. When you think of a salesperson what do you think of? When I ask this question of my seminar audiences here are some of the answers I get: Manipulator, high pressure, are twisting, liar, in it for themselves, and no integrity. No wonder most people resist selling.

Communication, Respect and Trust
As a sales and marketing professional I suppose I am more sensitive than others to the at times generalised perception/portrayal of sales and marketing professionals as bounders and vagabonds. I know our society has changed but there is still this awful underlying sense that only certain professions and activities have any value. This was brought to a head recently on a message board where a contributor made the following statement Fundamentally a damn good marketing consultant is a first class highly convincing liar.

LIES, EVIL AND NARCISSISM
Back in 1983, well known American psychiatrist Scott Peck (1936-2005) published a book that by his own admission; “I have written it with trepidation,” was very difficult for him. That book was titled; People of the Lie. In this book he delves into the essence of human evil. Coming from a Christian perspective his tendency was to look at the subject through rose coloured glasses….somewhat coloured by his religious beliefs, but his writing goes a long way to putting the question of evil into a perspective that we can all understand and relate to, and unfortunately sometimes see and even get caught up in, in everyday life. However the book became particularly disturbing for me when I began to read about a particularly dangerous TYPE of liar.
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