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The Shadow Syndrome
Is a sales manager an essential component of a successful sales / marketing strategy?
How Experts Are Born
Let’s talk about becoming an expert. First of all, what is an expert and why is it important for you? As an Entrepreneur, positioning yourself as an Expert allows you to become a big fish in a small pond, you don’t need to be known all over the world to make money, you just need to be known in your specific niche. Think of it like cream rising to the top, people begin to know and trust the real estate agent that has a column in the newspaper and was interviewed on TV, or has a real estate TV Show in their local area. Often times, increasing your status to being the Expert in your specific field, can earn you 100,000 to over 1,000,000 in products and services sold annually. Customers come to you because you’ve earned the reputation as being the “best” in your field.

A Target Market the Key to Selling More Part II
In part one I showed you exactly where to look to identify your target market. I told you what to look for and how to look both externally and internally to find a target market that’s right for you. Let’s continue with the other important considerations when choosing a target market.

Other big fish Related Articles

Dont Teach A Man to Fish
I so believed in the concept of teaching a man to fish.

Fishing franchises
As people become more concerned about the origins of their food it is no surprise that many are choosing to catch their own rather than buy it at the supermarket. What better way to guarantee a fish is fresh that to hook it yourself?

Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

Why Franchising Attracts Women Entrepreneurs
Have you ever wondered what it would take to leave the corporate world behind and own your own business? Are you tired of being the go-to girl, a small fish in a big sea, earning money for someone else? Is it time to take charge of your future and really be in control of your destiny?
An Unwitting Entrepreneur - My Mom
But I do believe that the very same spirit of self reliance, resourcefulness and entrepreneurial thinking is more important than ever. The country is hungry for it. You’ve probably read the biblical references to teaching people to fish rather than simply giving them a fish
To Catch A Bigger Fish You Need...
To Catch A Bigger Fish You Need... to set up the right net in the right way.

Sales Growth --- The Key Objective
Isn’t sales growth the primary of objective of every sales person out there. It makes the company happy and puts more money in the pocket of the sales person. When the fish were jumping in the boat, sales growth was easy. Today, due to economic uncertainty, the fish are as cooperative. So…….. How do you grow sales today?

Are you looking for fish? Or are you looking to become a fisherman?
“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb
Are you fishing or hoping for a free boat ride?
This morning Joanne and I were talking to some locals on a tiny island where we’re hanging out for a few days. We saw a fishing boat come in right after a pretty violent storm. There were probably 20 guys hanging around the edges of this very small boat. No one is paid for their services – they all fish and keep track of their catch. Typically, they pay the captain and owner of the boat 2 pounds of fish per day for the privilege of fishing from his boat.

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