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Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do?
Ted Turner Quotes
Ted Turner Quotes
Lesson #2: Use Your Consumers As Your Secret Ingredient
“The reality is that consumers don’t need our s---,” says van Stolk. “People get fired up about Jones because it’s theirs.”

Peter van Stolk Quotes
Peter van Stolk Quotes
The chicken and the egg
I was riffing with someone about an idea last week and I told him he had the, "chicken and an egg problem." It seemed like he knew what I meant, and I thought I knew what I meant, but I've since decided it's worth a few paragraphs.
Tip of the week - Great recruiting takes great relationships
When people are considering new job opportunities, I always tell them "Make sure you consider who you'll be working with, who will be mentoring you, and who you can get access to because of this job. Usually that's more important than the money or even the work you'll be doing because it's the PEOPLE that will make the biggest impact in your career and your life."

What the big guys say
Says author Jack Trout, "People don't think very deeply about anything beyond money, sex and their weight."
Finely Unemployed, The True Mark Of Success for an Entrpreneur
Unemployed is the true mark of success for an Entrepreneur. When working for some one else is no longer the only option and the freedom of time and money is the new way, yes being unemployed is a good thing. Becoming an Entrepreneur is a big step and it starts with a decision not to follow the norm . To take charge of ones life and be solely responsible for the out come.

It's the Little Things!
The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again.
Inventory Targeting/Modifications
You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession.
13 Lessons Learned on Approaching the Press
Until I did my first public workshop here in Boston last June, I didn’t realize the amazing similarities of my work as a publicist and how it relates to the work I know do with helping my coaching and consulting clients to land large corporate contracts and sponsorship programs with Fortune 500 companies. Since then, these ideas have been rattling around in my mind and I thought I’d share them with you.

Search Engine Optimization for Small Business Owners
As a small business owner, you may be asking yourself, can I really compete against larger websites? I'm here to say that when it comes to improving organic search results, size doesn't matter.

Other big guys Related Articles

Stepping Into the Ring: The UFC Fights Back
“It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.”

Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
Lesson #4: Giving Back Can Bring Your Game Forward
“Recently, I’ve been looking at all these athlete endorsements. It’s really cool that these guys are making all this money, but is that really going to make a difference?” asked van Stolk.

Customer Service for the Independent Retailer
Good customer service is the difference between a flourishing store with happy customers and one that is empty and forgotten. Here is a summary of what it means to go up against the big box guys and how you can still compete with them by using the age old advice, as well as a few new tips perhaps you didn't know.

Don't wait for a BAIL OUT, Bail yourself out!
Can you imagine a Final Four half time locker room scenario where the team is down and the coach says “Hey guys don’t worry, the NCAA has a bail out package for us.”
This is why only a few people make money on the Internet
Have you ever wondered why only a few guys are really making money on the Internet compared to the millions of people that are signing up every day to some sort of home Internet business ? What are these guys doing to make a success of it ? That is an important question and the exact opposite of what the majority are doing that cause them to fail within the first 30 days of any Internet business ?
Grassroots Marketing is Dandy
Market like a dandelion? We can learn a lot about "grassroots" marketing from those pesky little guys.

Why Grow? and Other Wisdom from 37Signals
I’ve known the guys at 37Signals for a little while. I first met Jason Fried at SXSW in 2008, and I then got to know David Heinemeier Hansson (DHH) over e-mail and in person last year. On a fundamental level, I think, our philosophies just mesh well

Silo Busting
In the old days we had sales guys and we had marketing guys and we had purchasing guys. The sales and marketing guys hated the purchasing guys. They never bought enough stuff, right? The wagon was never full. A common quote coming from some sales people: . "Our purchasing department sucks; I know there is an extra 5% discount out there. Purchasing is forcing me to sell at these high prices; we are just not buying right." The purchasing guys, in the mean time were saying; "Our sales guys are goofy. They keep saying they can't sell from an empty wagon. They want the wagon so full the wheels will come off. They say-"Put this in and I will sell it" and they never sell it. These kinds of feelings, these quotes were like a tradition. It describes a natural silo between sales and purchasing. It's not really supposed to be funny.
Just Remember…“Guys” Buy Stuff Too
You may not have noticed it but the other half of the population likes guys ...they just don't "like" them. Even the best of us are OK to have around sometime but women are always trying to remodel us. Big difference is women have better role models and even when their role models are bad they're good! Just remember guys make decisions too - when the woman says he can, And hey we buy stuff...lots of stuff!

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