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big idea Tagged Articles
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Why You Must Keep Marketing Through The Recession
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| Worried about the recession? Then ramp up your promotional efforts and vow: “I am not going to participate in this recession.” |
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Lesson #2: Play To Win
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| “I came in to win,” says Combs. “This is why I stay up late while other people are sleeping; this is why I don’t go out to the Hamptons.” |
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Lesson #1: Creative Brilliance is the Bridge to Success
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| “It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy. |
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Lesson #2: “You are nuts and you should be proud of it”
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| “One quality of entrepreneurship is just persistence, not giving up because you have road blocks and also not giving in because other people tell you that you’re nuts,” advises Hawkins. “You are nuts and you should be proud of it. Stick with what you believe in.” |
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A Few "Talent Lessons" from the Arts
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| Been meaning to publish this for a while. If we are in an Age of Talent, then we can turn to guidance from arenas where the Big Idea of Talent has been standard fare for eons. Namely, the likes of the arts. I put together a single PPT slide called "A Few 'Talent Lessons' from the Arts." You'll find the content (pretty self-explanatory) below—and then another tiny Special Presentation. To wit |
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Entrepreneur Things
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| Entrepreneurs ( I need to share this with you) do the most ridiculous things. (I’m not going to name any of those things here because I don’t want to hurt the feelings of the dumb entrepreneurs who thought them up) But, I’m sure you know what I mean. I’m sure you’ve asked yourself the question from time to time, “What in the world was he thinking?” Well, that’s the subject of this morning’s blog. (It’s morning where I am, and I woke up with the thought that I needed to get this out of my system, off my chest, out of my mind, so here goes.) |
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Smart Women and the Movie
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| This article is about deciding what you want your next “adventure” in life to be and then taking some simple steps to make it happen. Time passes so quickly and it’s important to see and do all of the things that we daydream about. |
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Rejection Pain
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| The link between physical pain and the pain we experience when we are rejected. Fascinating similarities. |
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Book Review: Ogilvy on Advertising
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| David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective. |
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Do you know when your next big idea will hit you?
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| A simple idea of collecting thoughts and ideas and organizing your day. Habits that built an empire for Andrew Carnegie, the world's richest ever man. |
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Ideation!
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| Often I come across people and situations where budding entrepreneurs are looking out for that grand big idea that will propel them into instant millions and fame. I like to back ideas that are already proven, and strongly recommend that if you're really looking at starting your own venture you don't really need to create something radically new or unique.
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Just Play the Hand You're Dealt!
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| Are you waiting on the economy to recover? Waiting for the recession to pass? Waiting to see what your business produces? Waiting for things to turn around? The truth is simple: Wait and you will starve. Act NOW, and you will profit... in any economy. Play (and profit from) the hand you've been dealt. |
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Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman
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| Part of the American Dream is to own your own business. Millions of people have done this – but we also know that many people fail in business every year, many in the first years. So, is there a secret to succeeding as a new entrepreneur? There are a number of factors and Young Guns by Robert Tuchman is a very good place to get started. |
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Writing a Compelling Executive Summary
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| Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. Your goal is not to explain your business to the investor; your goal is to convey the essence of what makes your business exciting. If you accomplish that, the investor will not only want to find out more, he or she will want to help you be successful. |
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Smart Women Experiment
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| This article is about thinking of your Big Ideas, Dreams and Goals as an “experiment.” Taking some time to experiment and research your ideas. Learn more about the possibility if they are real for you. |
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Smart Women Love To Party
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| This article is about women becoming creative in their marketing strategies to build their business. Women are natural connectors and relationship marketing such as networking and hosting parties, gatherings come very easily to them. The “old-school” way of cold-calling and solicitation for business is not nearly as effective anymore. This article offers some creative ways to think about marketing your service or business. |
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Smart Women Are “Lucky”
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| This article is about taking ownership and responsibility for your future. We all have needs and wants that we desire, but are we truly taking the steps necessary to accomplish our Big Ideas, Dreams, and Goals or are we waiting for someone or something to make all our dreams come true? |
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Smart Women Are On the Slopes!
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| This article is about getting prepared for success as an entrepreneurial woman. There are certain solutions that you can use and follow to help you to achieve your Big Idea, Dream or Goal. Things to make your journey easier, faster and more enjoyable. It is a lot like snow skiing. Being prepared for both success as an entrepreneur and snow sking have a lot in common. |
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Top 5 Tips for Chasing Rainbows
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| Simply put, our discussion was around chasing rainbows. In other words, should you go after those exciting opportunities you are thinking about? Is it worth exerting all that time and energy on something that could very well turn out to evaporate before your eyes?
Business experts and books galore, will warn you about relinquishing control to such temptations, and rightfully so. Countless businesses have folded from a lack of focus and from gambling on a big idea. Yet as entrepreneurs this is usually what drives us! We are always looking for that next "big thing" that can drive our business to exponential growth. Unfortunately in its pursuit, we can find ourselves ignoring our core business and watching not only our "big ideas" disappear into thin air, but our regular income as well.
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Smart Women Get a “Personal” Check-Up
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| This article is about women getting their very own personal checkup in order to realize their Big Idea, Dreams and Goals. It’s kind of like going to the doctor. Asking a lot of questions to focus on and get clear about what’s going on, what’s working, what’s not working. Finding the right support system so that you can work on and reach your goals and finally having a plan of action that clearly maps out your strategy. |
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Smart Women Are Like Rocket Ships
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| This article is about thinking about your life both personally and professionally in terms of launching a rocket ship. Taking the time to prepare for this journey into the future with a solid plan of action. It’s about getting clear on what you want to accomplish, what you will need in order to accomplish the goal and who will you need to have in your life to support the goal. |
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Smart Women Take the Leap
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| This article is about how women need to make a decision in their lives to “take the leap” or take action on an important Big Idea, dream or Goal. Sometimes we daydream about what might be possible in our lives and there comes a time when we have to make a decision to turn those dreams into reality and that means by “taking the leap.” “Taking the Leap” to realize a dream means making some changes in our lives in order to accomplish our goals. It means gathering support from people who can champion us and help us. |
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Smart Women Get It Off The Ground
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| This article is about making the right plans from the very beginning to get your Big Idea off the ground. Many times we can take some early steps to start a business and we become frustrated when it does not grow quickly. The beginning is such an important part of a new venture. It’s essential to realize that proper planning and gaining the support system you need is key to be successful. |
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How Good Is Your Big Idea
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| Every business idea, no matter how good it sounds while bouncing around inside your head, should be put to the test before you invest time and money into its execution. Success lies not in what you think of your idea, but what the buying public will think. Many entrepreneurs find out too late that the public’s opinion of their idea differs greatly from their own. |
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Smart Women Are Great Gardeners
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| This article communicates the similarities between growing a garden and growing a new Big Idea dream or goal. They each take planning, patience and time to cultivate and grow. It’s important early on to give your Big Idea, dream or goal a lot of thought. Decide on all of the steps, make a plan to really make it happen—grow your Big Idea. Often times, we “Plant the seed” for our dreams and goals and then we become frustrated when they do not grow as we had hoped. We need to reflect on how we cared for our “new garden.” Did we nurture it? New ideas and plans take lots of care. |
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Smart Women Think Like 10 Year Olds!
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| This article is about reflecting on who you were as a 10 year old girl----before hormones and society began to manipulate your thinking. Are you still the authentic girl you were at 10? As women, we take on many roles between the ages of 16-35. Along the way, it can be a challenge to maintain our core, our authentic selves. It’s essential that we return to that place—our core so that we can live a full passionate and purposeful life. |
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4 Tips for Mining Golden Copy Nuggets with a Good Interview
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| AWAI member, Heather Robson, gives you four ways to get more out of an interview.
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Smart Women Rarely Hallucinate
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| Since the beginning of the New Year I’ve been writing about taking risks, realizing your dreams and goals, and taking inspired action on your big idea. I’ve been expressing the idea that you need to create the space in your life to explore and discover what’s next in your life’s journey. |
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Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
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| Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, Frank Kern isn’t about achieving decent.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies. |
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Smart Women Know How to Make Music
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| This article invites women to create the space in their lives to find out what’s next for them. Women need to take time out of their busy lives to hear their own music. Our society thrives on 24/7 productivity and women experience this more than anyone else with all of the many “hats” they wear (wife, mom, entrepreneur, volunteer, etc.). We all have a unique song or piece of music within us that longs to be shared with the world. We must take the time to learn more about what it is so that we can take inspired action to make our song known to the world. |
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Smart Women Know When to Let Go
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| This article is about realizing that in order for things to change in our life, we ourselves need to change. A wise mentor told me once, that “change does not always mean success but success always means change.” We need to let go of the things that no longer serve us and create the space for something new. New growth and learning, new relationships, new career. Whatever you want to manifest in your life, you will need to make changes along the way. |
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How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
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| Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea.
How do you generate Big Ideas? You don’t sit there and meditate and suddenly one big idea comes out... No, really. It doesn’t happen like that.
You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level.
That’s the foundation –it’s always a numbers game.
There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing. |
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Making Change Stick
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| How to drive sustainable change. |
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“Building an Innovation Strategy”
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| If an organization is to sustain and grow, each member of the organization should see a clear line-of-sight from the innovation strategy to his or her job. People in all areas must develop a high degree of commitment and passion to create and capture the future! Innovation must become a process of object-driven change, which remains flexible with regard to both objective and the path to get there. |
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Why Running Your Business Alone Never Works
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| Theodore Roosevelt once said, ‘The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.’ |
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Other big idea Related Articles
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Protecting Your Ideas
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| It's not easy to think about ideas as property, but for some businesses it's vital. Most of us have had an idea for a new product or service only to dismiss, postpone, or neglect it. Sometimes we later find that others had the same idea, but took it to market before we did. By that time, it is too late for us to take advantage of the idea. |
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Ideas and Inventions What To Do When You Are Inspired
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| Your idea could be valuable. If you don't do something with it, there's a good chance that someone else will at some point. The expression, "Information is power," especially applies to anyone who wants to profit from an invention or idea. This information will help you as you explore the potential of your invention or idea. |
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Turning a Business Idea into Real Business
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| Everyone at one time or another has had an idea for what they thought would make a great business, however only a very small few ever end up turning this idea into reality. So what then are the most important bits of turning your idea into a viable business? |
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How Good Is Your Big Idea
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| Every business idea, no matter how good it sounds while bouncing around inside your head, should be put to the test before you invest time and money into its execution. Success lies not in what you think of your idea, but what the buying public will think. Many entrepreneurs find out too late that the public’s opinion of their idea differs greatly from their own. |
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Creating and Using a Victory Journal
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| During an interview with Sandi Givens the discussion lead to how women sometimes have a difficult time disassociating themselves from the things that they do. In other words, when a woman presents an idea to someone, and the idea is rejected or she's told it's not a very good idea; many women find it difficult to remember that it was the idea itself that was rejected and not the "woman". |
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Should You Share Your Business Idea With Others?
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| Protecting your idea from unscrupulous people can be put you in a precarious position. On one hand you would like to get the benefits of sharing your idea with others. These benefits can be invaluable as you venture into a new business. A new pair of eyes with a fresh view point can help you identify; problems with your assumptions, new opportunities that haven’t been explored, and/or just provide constructive criticism. But the idea of someone stealing your business idea and starting it themselves can be a very real and paralyzing fear. This article discusses the pros and cons of sharing your idea and how to protect yourself. |
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Lesson #3: “The will to persevere is often the difference between failure and success.”
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| In 1915, Sarnoff came up with an idea that he believed would revolutionize the world as he knew it. The idea came after some 15 years in the business, with modest success. Still, the idea was no match for his risk-averse superiors. |
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Testing Your Book Idea
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| Your book is your best calling card. It can define your business for you. Test your book idea: Who is your audience? How original is your idea? Can you write it? Is the time right? How important the idea? MUST you write it? |
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A cure for the "If this is such a great idea, why am I not doing it?" blues
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| Have you ever had a great idea--or two--that you were eager to
act on, but you couldn't seem to get moving? It could have been
an art project, a blog, a book. Whatever it was, the initial
inspiration seemed so clear, and then? Mush.
There are two big--and curable--reasons this happens, and neither
of them has anything to do with the quality of the idea itself.
That is, you don't usually get stuck because your idea is bad.
You get stuck because you haven't made a decision or you don't
have conditions of satisfaction. |
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Boldness, Commitment and Success!
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| What was your last idea that you put aside? Was it something that came to you in the small hours of the morning? Did you write it down, think on it, expand on the possibilities, dream of the results and then lose your nerve? Later did you see that someone had the same idea and acted upon it, and the idea grew into a huge business? How often have you lost your nerve, or after stepping out, lost the commitment to make it work? |
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