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Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

Other bike manufacturer Related Articles

THE WEALTH WARRIOR
Two accounting students were crossing the campus together when one said, “Where did you get such a great bike?”
Psst. Your Inner Child Is Getting a Little Fed Up with You
I was heading out for a bike ride the other day and since you were busy watching TV, or maybe you were shopping or working late, or waxing the Hummer, or programming your Blackberry, we can't remember, your inner kid asked if they could come out with me because they were bored and, frankly, a little disgusted with you.
Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

The Bug Boy: The Early Years of Pokemon’s Satoshi Tajiri
“When you're a kid and get your first bike, you want to go somewhere you've never been before,” says Satoshi Tajiri. “That's like Pokemon. Everybody shares the same experience, but everybody wants to take it someplace else. And you can do that.”

A Lesson on Two Wheels
What can riding a bike teach you about managing change in your business.
Selling and Presentation Tools
Don't bore your audience to death! Brian gives insight on manufacturer rep's top questions for delivering creative and successful presentations.
Rendering Consequential and Incidental Damage Limitations
This article examines the situation in which a non-consumer purchases a product from a manufacturer who has explicitly stated that no consequential and incidental damages will be paid if there is any defect or other problem with its product. The article posits that the purchaser has or is considering suing the manufacturer for his damages.
Leaders Take Responsibility for Their Choices
When our son Chris was four years old he desperately wanted to graduate from his Big Wheel tricycle to a real two-wheeled bike. He started with training wheels on the bike but soon wanted them removed and didn't want me holding the bike for him. The result was that each time he tried to ride the bike, he'd fall after going just a short distance. After his sixth failed attempt, his frustration got the better of him: He grabbed the bike off the ground and bit the front tire as hard as he could. Clearly, it was all the bike's fault!

Riding into Risk - Only In My Mind!
Many years later after having my children and long after the risk taking years – I re-learned to ride a motorcycle. Only this time the bike was 3 times the size and weighed in at about 487 lbs. I learned not only how to ride it safely by taking a course – but also learned how to lift it – in case I ever fell or dropped it. (which I did a few times!) I rode for four years before we moved and sold the bike. Three years went by before we decided to get another motorcycle.

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