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The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

Lesson #1: The Innovative Process Can Help You Reinvent the Wheel
Today, Harley-Davidson isn’t one of the largest manufacturers of motorcycles in the U.S. just because their bikes worked well or they looked particularly fashionable with their Bar & Shield logos. Harley-Davidson motorcycles were unlike any others at the time; they had parts and engines that had never been seen before, and they were able to go up to speeds that were unheard of for a motorbike. Indeed, it was by engaging in a constant process of innovation that the Harley-Davidson Motor Co. was able to stay at the front of the pack.

Exchanging services for advertising
Large advertisers have been doing it for years - buy our product and get a free t-shirt to wear around and help spread the word about our company.

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Bad Business Assumption:Assuming You know The Perrception The Customer Has Of You
With the customer having many, many businesses to purchase the products and services you sell it is very important that you do not assume the customer views you the way you wish them to.

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Lesson #1: The Innovative Process Can Help You Reinvent the Wheel
Today, Harley-Davidson isn’t one of the largest manufacturers of motorcycles in the U.S. just because their bikes worked well or they looked particularly fashionable with their Bar & Shield logos. Harley-Davidson motorcycles were unlike any others at the time; they had parts and engines that had never been seen before, and they were able to go up to speeds that were unheard of for a motorbike. Indeed, it was by engaging in a constant process of innovation that the Harley-Davidson Motor Co. was able to stay at the front of the pack.

The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

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