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Top Ten Myths of Entrepreneurship
This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them:

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Plain English Guide to Employee Handbooks
The company employee handbook is one of the most important communication tools between your company and your employees. Not only does it set forth your expectations for your employees, but it also describes what they can expect from the company. It is essential that your company has one and that it be as clear and unambiguous as possible. Make certain that it is written in an understandable language which makes the company's policies accessible.
Human Resource Management
Ask any CEO of any Fortune 500 company what the most important part of their company is, what is the one single thing that drives their company to reach new heights of success, and I guarantee you they will tell you one thing: people. People are the power behind any company, big or small. So how do you keep your people happy? How do you ensure they are working to maximum capacity and boosting your company’s productivity? The answer comes in three not so simple words: human resource management.

What is Your Marketing Hook?
Company incentives have often been described as “golden handcuffs”, they make employees want to stay, or punish them if they leave. These company incentives come in many forms and example of a company incentive could be a loan for further education and as long as that employee commits to the company for a certain length of time, the loan is forgiven. However if the employee leaves the loan can become due and payable on demand. Employers will usually make these types of company incentives available to employees who are valuable to their company to ensure they remain loyal.
Employees are the real motivators to success
Company incentives have often been described as “golden handcuffs”, they make employees want to stay, or punish them if they leave. These company incentives come in many forms and example of a company incentive could be a loan for further education and as long as that employee commits to the company for a certain length of time, the loan is forgiven. However if the employee leaves the loan can become due and payable on demand. Employers will usually make these types of company incentives available to employees who are valuable to their company to ensure they remain loyal.
WHAT IMPACTS LEADERSHIP EFFECTIVENESS IN THE PHARMACEUTICAL INDUSTRY?
The role of the leader has never been as important or demanding as it is today in the pharmaceutical/biotech industry. Many companies have begun to re-engineer R&D and commercialization strategies in response the threat of fewer viable molecules and drained sales from generic erosion, and leaders at all levels are faced with the challenge of delivering consistent, sustainable results in leaner organizations. To succeed, leaders must ensure that the right people with the right skills are in the right roles.

Logo Use in an Ad Campaign
Logos tend to be the face of a company, or at least the face a company or entity wishes to put forward. This face can be put toward all types of potential customers from investors to consumers. Incorporating that logo is an important way of putting your company’s personal stamp of approval or seal on anything a company approves of.
5 Key Things To Look For In A Sponsor
Ok, so you did massive research about the company you currently partnered up with - right? How much of a research did you do? So often when new recruits join up with a company, they are not at all too sure what the company is all about, what the products are and what it is they should be doing to promote the company / resources or services. They merely see dollar signs in front of them. Take time out to look at the person who you are signing up with. How competent are they as a mentor and upline sponsor.
Realizing Your Entrepreneurial Vision
Question: Can you become a successful entrepreneur? Answer: Yes, but you can’t do it alone. Entrepreneurs begin by creating a vision. The vision states what your company does, why it is in business and what it will achieve. From this vision, a company strategy emerges. It describes the actions the company will take to make the vision a reality. Your company’s future pain and success is a function of 1) whether your vision serves the needs of the marketplace and 2) how successfully your company implements its strategy.

Money Speaks - Bankers Jargon! Doesn't anyone speak English?
In simple terms, debt to equity explains the financial health of the company. For example; suppose your company has a debt to equity ratio of 4 to 1. To a banker, that means there is $4.00 in debt compared to $1.00 invested in the company. In other words, your lenders own more of your company than you do. So, if you were asked to lend money to your company at this type of ratio, would you?
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