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There aren’t any more where that came from
Well, it has been quite some time. I apologize for my absence. The thing is I’ve been working on my book, Awakening the Entrepreneur Within and I just, last night, wrote the last two words of it… The End!

So You Think You’re Different?
Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business.
8 Simple Ways To Start Writing
Having trouble focusing? Try setting a reward for yourself like "When I finish the first draft, I'll go out to lunch (or buy new shoes)." Or, "I'll edit this one more time, then go for a walk."

Canadian Domain Name Registration
The .ca domain extension is one of the most highly coveted extensions out there. It seems those two little letters can add a lot of value to a company’s website. A recent study found that 45 percent of Canadian companies have already registered at least one website domain name with a .ca extension. But how exactly do you go about a Canadian domain name registration and how can you determine what is available? Read on to learn what steps you need to take to get your .ca website up and running today!

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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
How To Create Your Own eBay About Me Page
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and
Slashing Your Cost: How to Lower Your Advertising Expenses?
I've met a number of businesses that advertise both online and offline and most of the time I ask a simple question, "What return of investment do you receive as a result of your investment?" In most cases I get an answer equivalent to that of a blank stare often it is a blank stare.

The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Before I Write Your Web Copy, Please Put Your Head in This Vice
As a web copywriter, getting clients to define their target market in meaningful terms can be an excruciating exercise in patience and endurance. We are asking you to wholeheartedly commit to a well defined target market so we can wholeheartedly commit something special and compelling to the blank page before us. Read more about how easy this can really be.
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Are You Feeling The Pressure Of Working Online and Not Yet Seeing the Cash? Here's How to Get on the Fast Track
Were you aware that in accordance with the Entire world Internet Usage and Population Data which (blank) there have been somewhere around 1,262,032,697 online as of November 2007? Stop and think about those numbers for a minute! There are more than 2 billion people online right now…that's pretty amazing, isn't it? Now consider this for a minute…of those more than two billion people, exactly how many of them have stopped at your Web page and/or purchased one of your products or services? Pretty depressing, right?
Stop trying to manage people
“I hate managing people” was my client’s opening comment, before we had greeted one another in our usual friendly manner. “Great. Time to stop trying.” was my reply. My client gave me an out of character blank look. “People cannot be managed.” I said. Another blank look. I meet so many people negatively stressed by their perceived inability to solve so called people problems. After many years of observing and interacting with people I am led to several conclusions.

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