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Guerrilla Marketing With Technology
Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word proccessing. Anyhow, it was complicated and expensive -- and its affect on small business didn't stretch into the arena of marketing.

Sales 2.0 - Answer to Our Prayers or Costly Distraction?
Every day I read, hear and get asked about the various modern methods for salespeople to meet, engage and get in front of prospects. Every day, the emphasis moves a little further toward the Sales 2.0 approach to getting found - LinkedIn, Blogs, Facebook, Twitter, E-blasts, and Youtube.

The importance of search in business
Every minute of every day we are looking for answers to questions. However, we don't often class a lot of what we do as searching anymore.

Building Your Emotional "Fallout Shelter"
There's only one simple (but not easy) approach that we can take that will shelter us from these emotional flash-backs from midlife trauma: beware of free-floating emotions! By that I mean that we can actually train ourselves to spot emotions that come out of nowhere and that seem . . . well . . . just wrong.

7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Don't Pursue Clients, ATTRACT Them
Attracting Clients is natural and comfortable. Pursuing them works, but it’s harder and less effective.
Courageous Conversations
For the purpose of leadership, courage is defined as a reconciliation of the consequences of failure. A courageous conversation is then the interaction between people when the leader has defined the consequences of failure and is alright with those potential risks.
Five SureFire Ways to Drive Good Employees Away
Learn and avoid the top five actions that pull the plug on employee energy.
10 Tips to More Effective Direct Mail
Direct mail is not sexy or high-tech, but it is a very effective marketing tool for both business-to-business and business-to-consumer marketing. Here are 10 very practical tips that will make it even more cost-effective and more lead-generation-effective!
Prepare your Web site before bringing in targeted traffic
You wouldn't invite guests into your home for a dinner party without first cleaning, and preparing food and drink for them. So don't invite prospective customers into your Web site without properly preparing.

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Make Your Marketing Personal
It used to be that only big companies could afford to create a marketing message that was highly visible: newspaper ads, direct mail, television, radio, skywriting, sponsorships, etc. But modern technology allows people to create one-offs inexpensively: email blasts, your own ink-jet printer, local digital printing, or even personal 3D fabricators.
Basic Offline Marketing Methods for Internet Marketers
If you are similar to most internet marketers then you spend much of your time at your computer. You post ads to online sites, pay for PPC campaigns, write articles for article marketing purposes, put together e-mail marketing blasts and work on your products. Of course, not everyone spends all day sitting in front of the internet! There are droves of buyers waiting for you to step away from your computer so you can make them aware of your site, its content, and your offers. Marketing is all about selling as much of your product as you can while making the largest profit that you can. To reach your income goals you can take advantage of offline marketing. Here are some ways to market your products and services off of the internet.
Sales 2.0 - Answer to Our Prayers or Costly Distraction?
Every day I read, hear and get asked about the various modern methods for salespeople to meet, engage and get in front of prospects. Every day, the emphasis moves a little further toward the Sales 2.0 approach to getting found - LinkedIn, Blogs, Facebook, Twitter, E-blasts, and Youtube.

Determining what is You, Inc. and How to Market it
Old way was to market your self with blasts of emails to potential customers. The new way is to put you first. Sell YOU, INC. To do that you need to deeply examine you and the process. Here are some fresh ideas and some proven old ones.
"Proof, Confirmation and Marketing Success"
Let’s face it. We’re slammed each day with so many marketing messages that we stop believing most of them. It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.
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