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Get More Clients by Making Your Marketing Materials the Life of the Party
When you sit down to write your marketing materials, you’re really getting ready to have a one-on-one conversation with the person who’s going to read them. It’s up to you to decide what kind of conversation that’s going to be. If you make it sound like your typical, formal, boring, all-about-me marketing, people aren’t going to stick around to read the whole thing…

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How To Stand Out From The Herd And Be Heard!
What makes the difference between an average presentation and one that rocks your world? What makes the difference between a memorable speech and one that fades into oblivion as soon as the presenter steps off the stage? The answer sits in four building blocks that are essential for crafting a speech into a work of art rather than hum-drum blather.
The Future of Twitter. When Will It Finally Evolve?
I’ve been reading with interest the opinions of marketers I respect such as Ryan Deiss and John Reese about Twitter. Certainly the dust has not settled on whether it ultimately proves to be little more than a fad or if it manages to reinvent itself into something that actually has a workable application. Because, right now, it's a mess. The total tonnage of noise just overwhelms the system. Quite frankly if someone was responding to a tweet of mine, I'm not even sure how it would get on my radar screen. The sheer din of sales pitches and idle blather drowns out what could be beneficial, interesting or thought provoking.
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