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Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.
Article #40 Email Marketing Do’s and Don’ts
Email marketing is not a new concept. People have been sending emails out to blind copy recipients for years by adding the email addresses to the BCC field in an email. Gone are those days though thanks to spam and junk email.

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Mail Merge Your Newsletter
In the last issue I told you how to send out your ezine to a few subscribers by copying an Excel list of them into the 'Bcc:' (Blind Carbon Copy) slot.

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
How To Write Winning Copy The More You Tell The More You Sell
Long copy versus short copy, which is better in the online world, when a sale lost forever is just a click away?
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
Blind Spots
In my classes and consulting work on leadership, I often discuss the concept of a blind spot where the worst leaders are often blissfully unaware of their problems. My own observation in numerous organizations is that this is abundantly true. Hr Managers and subordinates are often frustrated at not being able to communicate how leaders undermine the very cause they wish to pursue due to this blindness. Daniel Goleman, who invented Emotional Intelligence, observed that leaders who are most deficient in EI are the ones who have the biggest blind spot. They simply cannot see themselves as others do, so they are deceived into thinking incorrect thoughts about how they are coming across. How can you remove the blind spot of a leader who has low Emotional Intelligence? My own ideas on this topic are contained in this article.

5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Article #40 Email Marketing Do’s and Don’ts
Email marketing is not a new concept. People have been sending emails out to blind copy recipients for years by adding the email addresses to the BCC field in an email. Gone are those days though thanks to spam and junk email.

Blind Faith
Blind faith can't be completely blind.
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