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The Light Bulb Challenge
You can now officially confirm to yourself and your employees that the latest energy saving bulbs do outshine your old incandescent ones.

Other blind test Related Articles

How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

How to Scientifically Increase Your Conversion Rate
Learn how to test and what to test, to drastically improve your website and increase your sales.
Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.
Back to Basics
Wouldn’t it be great if you could simply take a test proving what you know and that customers would then flock to you based on your test results?
Blind Spots
In my classes and consulting work on leadership, I often discuss the concept of a blind spot where the worst leaders are often blissfully unaware of their problems. My own observation in numerous organizations is that this is abundantly true. Hr Managers and subordinates are often frustrated at not being able to communicate how leaders undermine the very cause they wish to pursue due to this blindness. Daniel Goleman, who invented Emotional Intelligence, observed that leaders who are most deficient in EI are the ones who have the biggest blind spot. They simply cannot see themselves as others do, so they are deceived into thinking incorrect thoughts about how they are coming across. How can you remove the blind spot of a leader who has low Emotional Intelligence? My own ideas on this topic are contained in this article.

Knowing Is Better Than Guessing
Article Highlights * You don’t need to test more than 5 people at a time. * Test early and often. * Focus on specific flows.

Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.
Curiosity kills the cat but wins the customer
If you’re searching online for a blind date, you can narrow the field demographically to, let’s say, people between age 35 and 45 who live in Denver. And you can take a peek at the all-important photograph. But is that enough information to make even one valid assumption about someone? Before you commit to that blind date, you’ll want to know what kind of personality they have and what their interests and values are, among other things. That same kind of curiosity about your customers gives you a deep understanding of what they need or want-and serves as the basis for a passionate long-term relationship. It may be time to add intellectual curiosity to the competencies you require in your sales, marketing and customer service staff, and embed curiosity in your company culture.

The gatekeeper, screener or receptionist is an ally
Every time you make a sales call, in person or by phone, you are being tested. The first test is by the receptionist, gatekeeper or screener. Chances are you didn't even know you were being tested. If you pass this test, you will be put through to the decision maker with bonus points in hand.

Blind Faith
Blind faith can't be completely blind.
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