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Does a recession signal the end of your business?
As the world plunges into another recession, lot's of small business owners are starting to worry that their business may not survive. It will certainly fold if you do nothing extra or fail to adapt your existing strategy to new trading conditions. So, your option is to fight back. Learn more marketing tactics, re-look at your existing tactics, make sure you are testing everything and monitoring every result. Make your business survive and come through these harder times fighting fit and trading better than ever.

Distributing from Day One
Start-ups - don't delay distribution decisions.

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Green is the new black!
Challenge yourself this year! Set yourself some new and exciting goals. Take off your blinkers, and look at what is happening in the wider world. Then see what you can do in your business to make a difference in 2008. Thinking “green”, being sustainable, and looking after the environment are the buzz issues at the moment in business. Some of my clients have already embraced these initiatives. One of them has set up “The Green Police” – a project whereby some staff members are responsible for overseeing all the green waste in the organisation. Another has just set his employees the goal of making the business more sustainable in 2008 by cutting their use of electricity and paper at work.

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