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Compelling Reasons for Your Salespeopole to Go Mobile

Good Sales Managers know how important it is for their salespeople to uncover needs. But it goes way beyond needs. As I detail in Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball, it requires that your salespeople learn about their prospects' compelling reasons to buy. Not just their needs. The issues, problems and frustrations - and even the consequences - that would cause them to spend money and spend it with your company, instead of your competitor. But it goes well beyond compelling reasons.

Sales Advice in April Inc. Magazine Hits the Spot
I wouldn't normally recommend Inc. for your Sales Force but the April 2010 issue actually has some helpful articles. Their Trio of stories, beginning on page 83, have some good quotes. The first story is about a nuclear power plant salesperson who sells the right way. Here's a great quote from him that your salespeople can use if they're selling something complex or very expensive...

Real Live Coaching Call - Coaching Salespeople
Clients who receive sales management coaching, training and development come to know what an effective sales coaching conversation sounds like. You may not be privy to that so you might find last week's episode of Meet the Sales Experts helpful.

How Does the Salesperson Affect Price Shoppers and Negotiators?
When salespeople have a discussion about money, price shoppers usually make it very clear what their intentions are. On the other hand, negotiators don't usually advertise their intentions in advance. Instead, they'll negotiate after they have received a proposal.

Real Live Coaching Call - Coaching a Salesperson
Chris Mott was my guest and he coached a live caller for about 30 minutes. Listen to the show for a better sense of what every coaching conversation should sound like. The following email was received from the live caller the day after the scheduled sales call:

Sales and Selling - Which Has Evolved More?

What I found amazed me and will surely amaze you. Ready? Salespeople have not changed in any way since the recession. The statistics are identical with one exception - the percentage of salespeople who are hitting their numbers has declined significantly. However, the skill sets have not improved despite the need for them to. And the weaknesses are just as plentiful as they were, despite the need for them to be overcome.

How to Get Business to Drop Out of the Sky
I think it's both predictable, phenomenal, and fulfilling. I'm talking about the magic that occurs when you and your salespeople leave their comfort zone and work hard to perform the very work, activity, behavior and actions that, left to their own devices, would choose not to do. Whether it's a salesperson who finally:

3 Powerful Excuses for Maintaining Mediocrity in Your Sales Hiring Process
When I answered questions from the audience, the best one, in my opinion, was the most obvious. It went something like this: "If your recruiting process works so effectively, and your assessments are so predictive, and they save so much time and money and consistently identify top performers, then why don't more companies use them?"

Great Story Tellers

I have noticed that good sales people are often great storytellers. They have the ability to find the right story to resonate with your situation. They speak from experience and you know they know their stuff. They can paint a picture that is your picture and get you visualizing success in partnership with them. They seem to be able to connect disparate situations, events or feelings and find the common thread that binds them all together – together for you to connect with. And even if the story they are telling is not directly relevant to your business or market, the situation or person they describe feels familiar.

The relationship of revenue growth to your job?
Every sales person knows the relationship of prospecting to sales is critical. Without prospecting you are not likely to get a sale. We all know the relationship of sales to revenue growth is high. But how many people in your company know the relationship of revenue growth to their specific job? The sales people do. Owners do. They think about it every day.

Is Continuous Improvement More Important Than Results?
Could a focus on continuous improvement prove more useful than concentrating just on the results we seek?

When is it Helpful to Apologize?
Discover when it is loving and appropriate to apologize and when it is a form of control.

Relationships: Cheating
Why do people cheat in their relationships? Discover the underlying reasons for cheating and for openly having an affair.

Writing Tip: Avoid worn-out clichés in your closing sentence
To clearly communicate a deadline, timeline or schedule for what needs to get done, avoid worn-out clichés in your closing sentence.

Writing Tip: Avoid worn-out clichés in your opening sentence
To clearly communicate what needs to get done, avoid worn-out clichés in your opening sentence.

Success is a Choice
We believe companies will fall inside three categories over the next few years. But, every business is faced with a choice as it relates to where they land in this mix. Are you an Uncompany, Sentimental Company, or Beneficiary Company? Find out your company type and what it all means.


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