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Lesson #2: Do Not Try to Please Everyone All the Time
“Your vision is very important. You should know whom you’re selling to, what your marketing and advertising says about you, and whom it’s speaking to,” says Lauren. “Me personally, I don’t try to please everyone. I understand who I am selling to and I work towards that vision all the time.”

Billionaire from the Bronx: How Ralph Lauren Achieved Success
“There is a way of living that has a certain grace and beauty,” says Lauren. “It is not a constant race for what is next, rather, an appreciation of that which has come before.”

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