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How much money do businesses spend on advertising each year?
During an economic slow down most businesses take time out to think about their cash flow and their spending budgets, or so they should. I know from talking to other businesses that things are tough out there right now, and you only have to look down your own high street to see the all revealing closing down sales and empty shops of businesses, including some large retail chains, to know that things are very difficult. However, this is not a time to hold back on your advertising though and for one of my businesses we, as a board of directors, have recently decided to up our advertising spend. In this case the business concerned is in the care-sector and we chose to up our marketing budget to 7% of our turnover, so that as turnover begins to increase so will the amount we spend on marketing and advertising and so on.
A Good Governance Story
Story about working with the Board of Directors of a large public power company.

Lesson #1: Connect The Dots
“You have to trust that the dots will somehow connect in your future,” says Jobs. “You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
Lesson #1: Expect But Do Not Accept Your Regrets
“In many ways I guess if I had to do it again, I wouldn’t have sold it,” says Joyce upon reflection of his 35 year career building one of the most successful businesses in Canadian history. “I would have stayed with it. But that is hindsight.”
Board of Directors Number of Meetings
As Jim and I continue our Board Meeting series, we've decided to address a question that we are often asked - "How Many Board Meetings Should A VC-backed company have?"
Recruiting a New Director
In the life of most companies with an active board of directors, it occasionally becomes necessary to recruit a new director.
The Art of the Layoff
We’re in a bubble again. It’s not as frothy as last time, but hallelujah, this time we know what to do, right? One good thing about the dotcom implosion in 2000 is that we got lots of practice laying people off, and I’m afraid that this valuable knowledge may get lost.

Probably not stupid
Your difficult boss, customer, prospect, voter, student... probably not stupid, probably just uninformed. There's a huge difference.
Leadership Strategies: A Productivity Model
An article of 1221 listing and describing the six steps to follow to increase productivity
Powering Momentous Market Launches
Successful market launches are more than a single Lightning Bolt announcing availability. Great launches are all about building momentum, creating buzz and ultimately, announcing success. That's what Rolling Thunder is all about.

Remembering The Three W's Of Recruiting Board Members
The success of nonprofit organizations is contingent on many factors, including the recruitment and development of board members who are committed to helping the organization accomplish its mission. This article provides a tool for recruiting board members who are in the best position to aid the organization.

How to Achieve The Success That Has Eluded You In The Past- Part 1
Most everyone wants a greater degree of success. For some people, the success that they want has eluded them. If this is you, here are 10 easy to implement ideas to help you achieve what you want. The first 5 ideas are in part 1. The second 5 ideas are in part 2. Take the time to act on these ideas and then enjoy your newly found Success!

So Why Do You Do What You Do?
In today's society we often put a lot of emphasis on HOW things are done. Present a plan with lofty goals to the board of directors of any company and surely they will ask you how you suppose those goals will be met. Apply for a mortgage and you will be asked to demonstrate how you plan to pay it off. Give a professor the correct answer to a complex question and chances are you'll be asked how you arrived at your conclusion. The HOW is often so predominant that the WHY is sometimes completely forgotten, as if the WHY is of less importance. Nothing could be further from the truth. WHY you want something is infinitely more important than HOW you think you're going to achieve it.
How to Build Your Winning Team
Looking back at the hundreds of business relationships I’ve had in five companies over the last quarter century—employees, investors, partners, vendors/suppliers, subcontractors, consultants, board of advisors and directors, volunteers, bankers and many joint ventures—I can say with confidence that only a few ended up really bad. But then, only a few dozen were extraordinary. The vast majority were pretty much just “OK”. Not great, not terrible. And one would think that after all this time and experience I’d be getting better at my choices. And yet, I still hit and miss. Here is the distinction: I’ve learned to accelerate through my mistakes.
The Importance of Directors
This article focuses on the importance of directors in closely-held companies. It discusses the factors that should be considered in selecting a director. The article explains how effective directors can help the management team.
Home Business Expert: Traditional Job V. Home Business
My goal was to never work for someone else again. I knew I was destined to be an entrepreneur!
The Art of Conversion: 4 Questions That Up Your Internet Star Power!
Have you ever wondered why some people can write a single short article and make a huge impact, while others try this, that and the other and nothing seems to work! What's the secret to the KNOW, LIKE and TRUST *STAR* factor? I believe you need to at-least answer these four questions for your prospective website visitors.
Mastering the Art of Executive Presence
As an executive you virtually live in a fishbowl. People are constantly observing you and forming opinions about your capabilities. You must constantly and genuinely mold these opinions about who you are, and what you can accomplish.You must master the art of executive presence.
The Pity Party
A story from STORIES OF SHIFT: How to Deal with Difficult Situations and Change Them to Positive Opportunities
Starting A Nonprofit
A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax exemption from the Internal Revenue Services. Everyday there are literally thousands of nonprofits being formed. The competition for money, volunteers, and other resources is huge. Your nonprofit will need to work hard to separate yourself from the masses.

Are You a Breakthrough Leader?
Leaders that outperform their industry peers have learnable skills. They encourage loyalty to the company first, which means listening to the dissenting point of view. They are also good at developing and empowering people. They have great skill in resolving disputes and finding win-win solutions.
HOW TO SHINE WHEN YOU’RE ON THE SPOT (OR HOW TO AVOID CHOKING UNDER PRESSURE, PART II)
HOW TO SHINE WHEN YOU’RE ON THE SPOT (OR HOW TO AVOID CHOKING UNDER PRESSURE, PART II)

Your Internal Board of Directors ... Part II: Red Flags, Green Lights and Wisdom
If you are not paying attention to your gut, a built-in resource, you are ignoring a wise member of your Internal Board of Directors. To do so can be at great peril to yourself and/or your business.

Who Else Wants To Know The Top Management Skill - Follow This Proven Technique
In the world today, as a manager you are paid to perform a number of tasks. However, you are paid to 'get things done' and as a manager that means making your staff as productive as possible. It's easy when you know how.
Doing Business in Canada - What You Should Know
Canada has lots of perks that make doing business in the North very appealing. Did you know that Canada leads the G7 countries in ease of doing business? And, according to the Economic Intelligence Unit, Canada is forecasted to be the #1 place to do business among the G7 countries for the next 5 years. Not only are business costs and tax rates low in Canada compared to other countries, but the country also boasts strong investment stability, industry leadership, a highly skilled work force, strategic location, and overall lifestyle advantage.

Succession Planning - A Bigger Solution Than You Might Think
Succession planning is the process by which a company, in effect "hires from within." It refers to the way a company identifies employees and prepares them for moving up within the company confines. Here's more about the benefits of Succession Planning.
The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

Other board of directors Related Articles

Recruiting a New Director
In the life of most companies with an active board of directors, it occasionally becomes necessary to recruit a new director.
A Strategic Look At Dos and Donts of Board Meeting Minutes From Your Strategic Thinking Business Coach
Do you serve on a board of directors and experience significant inaccuracies and inconsistencies in board minutes? Do you know that board minutes are really a very important resource to governing boards? Minutes of board meetings provide evidence that a board has exercised care in decision-making. The minutes also substantiate that a board is operating in accordance with its Bylaws and other documents and rules. Although there is recognition that board minutes are important, many organizations continue to have inadequate records of board meetings. Your strategic thinking business coach offers a list of the DO’s and DON’Ts of board meeting minutes.

Directors’ responsibilities
Company directors are responsible for the management of their companies. But they act on behalf of the owners, and must consider their interests in everything they do. They also have responsibilities to the company's employees, its trading partners, and the state. As a director, you need wide powers to help the company become a strong and profitable business. You face serious penalties if you abuse those powers, or if you use them irresponsibly. This briefing covers: • Appointing company directors. • Directors' powers. • Directors' responsibilities. • Penalties for misuse of position. • How to protect yourself.

Who do you report to?
If you are a business owner, who holds you accountable? This is a major issue most small business owners never think about. Larger businesses have Boards of Directors who are legally responsible for oversight. Even many smaller business have them as well, and others prefer to use a Board of Advisors. Regardless of how you create accountability, it is a proven fact that you will do a better job as a leader within your organization if you have an external individual or body of people you are accountable to. This article provides insights into how you can create and utilize some form of Board governance for your business.
Top Five Responsibilities of Nonprofit Board Members
I have seen effective and ineffective boards of directors. Good boards of directors are clear about their roles and responsibilities versus those of the Executive Director, and they don't overstep their boundaries. This article highlights what I consider are the five most important responsibilities of board members.
Why You Need a Board of Advisors/Mastermind Group
This week I’ve had a lot of discussions with people about Mastermind Groups. All large corporations have a Board of Directors to be sure the company stays true to their mission, hit their numbers and fulfill their responsibility to stockholders. Small businesses (even sole-proprietorships) need them too. But usually, only those small businesses who accept private funding (from banks, angel investors, venture capitalists) have outsiders on their Board of Directors. A professional Board of Directors may not always create a happy, supportive, safe environment for business owners to turn to for problem solving, brainstorming, or even feedback.

A Good Governance Story
Story about working with the Board of Directors of a large public power company.

Nonprofit Board Member Manuals - What Should You Include?
When you have a board of directors, it is always a good idea to have a Board Member Manual. A Manual is a great tool for board members to use when they need quick and easy access to critical information about the organization. It compiles important documents into one binder, so they don't waste time and energy looking for what they need in several files or locations. Does your organization have a manual for its board members?
Your Internal Board of Directors ... Part II: Red Flags, Green Lights and Wisdom
If you are not paying attention to your gut, a built-in resource, you are ignoring a wise member of your Internal Board of Directors. To do so can be at great peril to yourself and/or your business.

FINANCIAL LEADERSHIP - THE DIFFERENCE BETWEEN SURVIVAL AND INSOLVENCY FOR NONPROFITS
Hull House faced a number of external challenges in recent years, but the primary reason it was forced to close its doors was internally based –a lack of financial leadership. This longstanding organization employed over 300 people, had a peak operating budget of $40M and was overseen by a board of directors comprising numerous pillars of the business community, yet it was still unable to survive. This tragedy could have been thwarted if the board demanded more financial leadership.

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