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Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
The Franchise Ambush, Part II - How to Help Your Friends & Family Help You.
This article dicusses the type of advice potential business owners normally receive from friends and family and provides a more balanced outlook on how to discover the best business opportunity for you.
10 Golden rules to survive the Global Crisis
How do you best set yourself and your business up for the current financial Tsunami??
Offshoring: A world of opportunity
Much like someone trying to watch their weight by adhering to the current diet fads, the divergent and seemingly contradictory viewpoints surrounding offshoring - or international outsourcing as it's also referred to - are sure to result in mass confusion and, ultimately, incorrect choices. What role does HR play and how can companies handle it more effectively?

The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?! Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes? Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned? You are not alone! Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like. I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.

Other bonanza Related Articles

How to Get Your Consumer Invention to Market.
You have an idea for a great invention, so what do you do now? Joan Lefkowitz, agent for the most successful hair accessory invention in history, the TopsyTail, offers a step-by-step “informed approach” on how to turn your consumer invention into a bonanza of extra income.
Tax Documents you must Maintain
What a great year this year has been for the tax payers in the US. Perhaps this may have been the best year for tax payers to get tax refund in recent history. We shall wait for the official figures from the US treasury, but from what we have seen at K&M Accounting and Tax Services in Charlotte, this year has been a bonanza of huge tax refunds for our clients. Now that the tax returns have been filed, what to do with all the paperwork and documents? This may be a good time to clean out the growing pile of tax and financial papers that clutters your home and office. Here's a list of what you need to keep

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