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Repeat Yourself!
I recommend the book, "Customer Loyalty: How to Earn It, How to Keep It", In the book, author Jill Griffin reports that referred sales are not only less costly to make, but also that referred customers also come ready to spend more money.

Is Your B2B Site a Good Salesperson?
It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company.

How Opt-In Email Advertisements Can Trigger Bigger And Better Book Sales
Find out how an “Opt-In” email advertisement program helps book marketers in reaching the right demographic and significantly improve the effectiveness of any book-selling campaign.

Other book author Related Articles

Develop Your Own Positive Driven Splinter
John Paul Carinci, author of the powerful self help book: The Power Of Being Different, delves into the principles of motivation in this small sample of his book.
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Start Marketing Your Book Today-Whether You've Finished It or Not!
Although everyone thinks about book marketing AFTER they've published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it's done, then you can build an audience of readers who are ready to buy as soon as the book becomes available.

Five Reasons to Stop Procrastinating and Get Your Book Done
Sharing what you know in a book helps everyone. But if you have a business to run, a job to do, or a household to maintain, then putting off writing a book is easy-even if you really want to become a published author. If you've been procrastinating writing your book, consider these benefits of getting it done.
How Much Does it Really Cost to Write and Publish a Book?
When an aspiring author is thinking about writing and publishing their book, the question of cost inevitably comes up. All books are different, though, so asking how much it costs to publish a book is like asking how much a house or a car costs. The price depends on the book itself. With that said, I've done some research to put together the following list of expenses you should budget for when writing and publishing your book.
Connect to Your Readers and Create Raving Book Fans
Imagine a crowd of people--your ideal clients and readers--reading your book and loving every word of it. Imagine them devouring every page, reading it again, telling everyone they know about how fabulous and life-changing it is, and then passing your book on to their friends and colleagues. This is what every author wants--a crowd of dedicated, raving fans who can't wait to work with them. And, believe it or not, every author can have it.
How to Independently or Self-Publish Your Way To Fame And Fortune In Six Easy Steps
Do you longingly dream of becoming a published book author; but thought it could never happen to you? Well, not only can it happen to you; but you can make your dreams of becoming a published book author come true without spending a single solitary dime. Self and/or independently publishing your book is an option that is literally available these days to anyone willing to put in a few hours of work. And I'm going to tell you exactly how to do it in six easy steps, using programs freely available on the Internet.

The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 1
Now that ebook readers such as the Kindle and Nook and their PC applications have made ebooks (short for electronic books) more popular than the traditional hardcover/paperback novel...almost anyone who ever dreamed of being a published author can make their dream come true. Sounds great, doesn't it? Unfortunately the luxury of becoming a self and/or independently published author also comes with a caveat...you, and you alone, are responsible for promoting your book! Don't be discouraged, however. It is actually easier than it sounds--once you have learned a few of the tricks of the trade.... So that's what I'm here to teach you, easy tricks for promoting your own book--and the good thing is, they'll work whether your book is traditionally, self and/or independently published.
Helped by “The Help”
A motion picture titled “The Help” is proving to be a surprise late summer box office hit and after watching it recently, I wanted to know more about the author of the book on which the film was based. Among the things I found in the book, the film and the author’s personal story was a set of the most important lessons any business owner can ever learn.
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

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