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Book Cover Design Tips by Book Publicist Scott Lorenz
One reason the task of book cover design becomes so daunting and painful is that authors too often wait until the end of the publishing process, instead of nearer the beginning, to think through book cover design, blurbs, the forward and other design elements.
Why Your Book Cover is Like a Highway Billboard
Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. Here's 15 tips for authors and publishers to consider when creating a book cover that sells!

Other book cover design Related Articles

Whats Wrong With This Ad
Stuck on the cover of my new phone book was a 3 by 5 ad. In the top red half, it stated in large white lettering:

Getting in Shape
Why Lawyers Should Eat Bananas by Simon Tupman is a book that caught my eye both because of its unusual title and because I coach lawyers who are starting or growing their practices. The book cover says it gives “Inspirational Ideas for Lawyers Wanting More Out of Life”

Career Success Strategies - Interview With Your First Impression in Mind
It takes less than 6 seconds to leave a first impression. It is said not to judge a book by its cover, but come on, isn't it the color, the design, the layout and title that draws us to pick up a book that may be of interest to us? When perusing magazines or CDs we are attracted to the cover. Notice what you make up about a person when you are first introduced to her/him? What are you making up about that person? Spend some time people watching and notice the assumptions you make. Is most of what you hear yourself saying negative or positive?

The Secret to Staying Booked Solid
Tired of feast or famine? Wish you had a long waiting list of new clients? If you provide a service like consulting, graphic design, Web design, Interior Design, copywriting, etc. you can book yourself out weeks or even months in advance. All you have to do is follow the airlines’ lead…
Storytelling for High Concept and High Touch
After hearing Daniel Pink speak about his book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he was talking about when he said jobs that are high touch are here to stay. That is, jobs that build relationships between business and client whether it's B2B or B2C.

Book Cover Design Tips by Book Publicist Scott Lorenz
One reason the task of book cover design becomes so daunting and painful is that authors too often wait until the end of the publishing process, instead of nearer the beginning, to think through book cover design, blurbs, the forward and other design elements.
Why Your Book Cover is Like a Highway Billboard
Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. Here's 15 tips for authors and publishers to consider when creating a book cover that sells!
The Magic Card
Just last week while listening to a radio newscast, I heard the most disturbing statistic imaginable. The statistic shocked me so much that I listened to the same newscast a half hour later to be certain that I had heard it right. The radio announcer proclaimed, "Less than 5% of Americans have a library card, and less than ½ of 1% use their card with any degree of frequency." As a blind person, I think back to when I could read a book with my eyes like you are reading this column now. I'm embarrassed to say that at that time in my life, I took reading for granted, and I don't know that I ever read an entire book cover-to-cover. Today, with books-on-tape and a high-speed tape recorder, I read a book every day. This has literally changed my life.

Blog Design Tips To Maximize Interest And Involvement
Getting your visitors and readers interested and involved is the point of writing a blog. In addition to the quality of your content, your design plays such a crucial role in this. In the following article I will go over a few crucial design tips and cover some vital ins and outs of effective blog design to maximize the interest and involvement of your readers and visitors.

Judging a Book
You've heard it said that you can't judge a book by its cover. This has never been more true as the next book you buy may not even have a cover. Several months ago, retail publishers reported that there were more electronic books sold in a month than printed books. This is staggering to consider. One of the publishing experts I really respect, Dan Poynter, put it in perspective, saying, "It took cars 40 years to replace the horse, the CD took just 15 years to replace the vinyl record, but it's taken just four years for the Kindle to overtake printed books on Amazon."

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