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Book Marketing via Social Networking Sites
Ever consider marketing your book to various online social networking sites? Read on and learn marketing techniques to connect with your demographic readers online.

Other book excerpts Related Articles

Guts and Passion
I like the expression “ Go out on the limb that’s where the fruit is”. However, after reading excerpts of Leadership Wired’s interview with author and leadership expert Kevin Freiberg, I now know that real guts is planting a whole new friggin’ tree-that’s never been planted before. Freiberg’s most recent book is titled “Guts! Companies that Blow the Doors off Business- as- usual”. Below is a taste of something different, something we all can learn from.

Corporate Blogging: Peupe ushers in a new era for Africa
Corporate Blogging, that was the title of a recent article published in the July issue of Business in Africa. Here are few excerpts:
The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Screw the Apocaholics -- The Optimists’ Case
The NYT has a review/summary of Matt Ridley’s latest, “The Rational Optimist”. Worth a read in its entirely, but here are some excerpts from the John Tierney piece:
Authors of Children’s Books Will Love New iPhone App
As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App.

Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Tolerance
Have you ever read something that failed to impact you and then - upon re-reading the same thing - you find it to be revolutionary? This happened to me recently with a book by Napoleon Hill. This particular book contains a lot of excerpts from that legendary writer and speaker. There was an essay entitled "Tolerance" that I know I have read more than once, but for whatever reason, I had not found it to be memorable. Upon my most recent reading, I discovered that it was one of the most significant things that Napoleon Hill ever wrote. The beginning of the essay is as follows:

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
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