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Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.

22 Tips on What to Wear For a TV Interview
My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. Here are 22 tips on what to wear for that important interview.

YouTube- A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of book marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. Now, authors must use YouTube to maximize their potential.

Promote Your Book on Twitter in 10 Minutes a Day
If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. With so many users, it's a great place to find book readers. These tips will help you get the word out about your book without tweeting your day away.

Five Tips for Marketing Your Book on Facebook
Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. It’s easy to set up and maintain pages specifically for your book, you can find lots of traffic for your blog or web site, and it’s free, at least for now. Consider these five tips to establish your book’s Facebook presence.

The Perpetual Perks of Self-publishing
The edge of self-publishing over traditional publishers.

An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom
Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.

Authors: Blog Your Way to Friends, Followers, and Readers
Social media marketing without a blog is like a fish without water, or a dog without a bone. Without it, things just aren't right. Authors who want to use social media sites, like Twitter and Facebook, to market their books should use a blog as the centerpiece. To get your blog up and running, use these tips.

Should Authors Self Publish Their Books Online?

From Amazon’s Kindle to iPhones and other platforms authors need to know how to publish their work online. Why publish electronically? It’s only a matter of time before it’ll be the preferred choice among readers because it offers a multitude of advantages. From a book marketing standpoint it makes sense because more people will be able to find an author's book if it is available online. And if the price is right an author can make 100% of something rather than 100% of nothing if their book goes unfound. Better hurry... this train is leaving the station.

Pulling Back the Curtain on New York Times Book Reviews

At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut

National Publicity Summit – Should You Go?
As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Here's a run down of the reasons I've decided to go.

Nothing Stops These Physically and Mentally Challenged Entrepreneurs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs.

Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.

Should Authors Do Book Signings? Book Publicist Says "Go For It"
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."

Book Marketing Books Every Author Must Read

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.

Real Name or Pen Name Book Publicist Discusses Pros Cons
As a book marketing expert and book publicist I have represented a long list of authors, some of whom have chosen to use pen names. Others have asked me about the wisdom of using a pen name. My general response is to advise against a pen name but there are good reasons not to sign a book with your real name. Here’s a pro/con discussion with a little history as well.

PyroMarketing - The Secret of Book Marketing Success

Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a new book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

Google Book Search Helps Authors Sell More Books

The jury is in… and it’s a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it’s the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they don’t know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

9 Tips for Making the Most of The National Publicity Summit in New York

To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money.

How Authors Can Be Outstanding Talk Radio Guests
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How Authors can be Outstanding Talk Radio Guests. Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.

How Rachael Ray’s TV Career Was Propelled By Radio
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune.

Do Amazon Rankings of Your Competitors Matter?
Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There’s a new tool that will help authors track their own books and those of others called TitleZ

Book Cover Design Tips by Book Publicist Scott Lorenz
One reason the task of book cover design becomes so daunting and painful is that authors too often wait until the end of the publishing process, instead of nearer the beginning, to think through book cover design, blurbs, the forward and other design elements.

The Elements of a Successful Career in Self-publishing
BookWhirl.com features a checklist on the basic elements that make up a successful career in self-publishing.

Why Your Book Cover is Like a Highway Billboard

Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. Here's 15 tips for authors and publishers to consider when creating a book cover that sells!

Archenemies of the Aspiring Bestselling Author - Burnout and Apathy
Here are a couple of tips to help you overcome burnout and apathy, the archenemies of authors around the world!

Attention Authors! Sell Lots of Books with Teleseminars!

Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing. Learn one of the most effective marketing strategies around.

Authors! There’s Power and Profit when you get FREE Publicity
For someone on a limited budget, hiring a PR firm may not be a solution. The fact is, you can learn how to get publicity by your own efforts; and lots of it. You can literally get thousands, tens of thousands or even hundreds of thousands of dollars worth of free publicity if you know where to focus your attention.

Being a Bestselling Author has Ample Benefits
There are lots of benefits to being an author; more so when you are an online bestseller.

Bestselling authorâ€¦what are the benefits?
With the bestseller program, you are going to turn an unknown book to an overnight success. You are going to become a more credible and recognized expert in your subject area.

Blogging for the Non Blogger
The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger.

Collaboration Rather Than Competition – The Need for Wise Partnerships is Higher than Ever
With today’s economy the way it is it is necessary for entrepreneurs to consider alternative methods for sustaining as well as growing their business. An incredibly powerful solution is through collaboration rather than competition.

Confessions of a Facebook Reject!
To help you avoid experiencing the same experience as myself and countless others here are a few recommendations on optimizing your Social Networking involvement.

Conveying the Value of a Paid Report
Many people are under the mistaken belief that because there is so much free information on the Internet people will not pay for information.

Create More Sales Opportunities Through Creative Marketing
The question becomes: How do you create a message so unique and compelling when using promotional advertising that you keep your promotional advertising and unique marketing items out of the trash and on the desk? The answer is simple: use creative and appropriate methods to get recognized.

Create Your Vision of Success

To find out how what you believe take this simple test. For the next 48 hours notice what comes up when you are talking about your company, your products and services and the value you bring to the table. Do your internal thoughts match your words? Do you feel good about your interactions? Do you feel the prices you charge are fair and reasonable? Do you believe you are worth what you ask? Do you feel you are the best choice for your customers?

Do These Three Things and You Will Drive Qualified Traffic to Your Website
There are countless methods to increase your visibility and revenues. Some are tremendously effective while others are a complete waste of time and money. Some require an extremely high financial investment while others require no money, just an investment of time. The goal of any company is to convert website visitors into buyers. Before you can do this, you must create a value for them.

Don't put me on your mailing list!
Something that seems not to be talked about much these days is netiquette. What is appropriate and what is not when it comes to building a subscriber list by way of the Internet. Read about one of the biggest mistakes you can make when building your subscriber list so you can avoid it.

Getting "hooked" helps you grow spiritually
Hold true to what you claim to be your truth.

Give me your internet marketing services for free!

The more visible you become in your market, the more you will have people who assume you have an extra few minutes to address their questions – for free. If you don’t learn how to handle this from the start, it can easily get out of control. You can end up spending more time addressing the concerns of people who have no intention of paying you to the detriment of those who do. Learn how to stop this before it gets out of control.

Hidden Opportunities for Bestselling Authors
We live in a try before you buy society. By hosting a one or two hour complimentary workshop you are giving your attendees a taste of what you have to offer. When you do a stellar job presenting your information, you will likely be able to introduce your paid programs.

How Much More of this Economy Can We Take?
Here are a few tips on building a consistent flow of business throughout the year.

How to Gain Visibility, Market Reach and Revenues from Writing Free Articles

One of the most important, yet often least understood business building strategy for authors is the need to market. Many speakers, authors, trainers and consultants desperately want to gain visibility on the Internet and within their market, but may not know the most effective and efficient way to do this. Marketing serves several purposes including market reach, visibility, credibility and perception of expert status. There are countless ways to achieve these outcomes. Discover one of the best ways to achieve your marketing goals as an author, speaker, coach or consultant.

I Would Give Anything To ...
Anyone who has achieved a relatively high level of success in their industry has probably had the same statement directed to them. “I would give anything to be a successful ________ just like you.”

Information Products; Step one … a Google search
When I hear people say they can’t find information what this tells me is their topic is either so obscure that very few people would have an interest or….they simply have not looked in the right places.

Internet Marketing – Are You Using a Push/Pull System?

An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether you are selling someone else’s products and services or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose. Learn how to effectively use push/pull marketing.

Internet Marketing - What's stopping your success?
Success for an online business requires a solid foundation. Your foundation needs to include specific systems. One system is that which will build a responsive opt-in subscriber list. Without a solid list you will face insurmountable obstacles to your success.

Internet Marketing - Who can you trust?
It seems one of the greatest challenges for those new to the world of Internet Marketing is to know who to trust when it comes to who they are, what they know and have they truly accomplished that which they claim to be an expert at? Here are a few recommendations on how you can minimize getting sucked into the next “get rich quick” scheme and find those who are “the real deal”.

Internet marketing allows you to literally make money at the press of a button
When I say an incredible living from the Internet, I don’t mean you are going to be the next Internet marketing guru. I simply mean the Internet can be a great tool to market your business, regardless of what business and industry you are in.

Internet Marketing! It’s driving me crazy!
Although the Internet is a great tool for building a business, it is not for everyone. Far too often people see it in a light other than it really is. Find out if you are meant to use the Internet in your business and in your marketing. Discover what one top Internet marketing learned along the way.

Is Becoming an Amazon.com Bestseller Worth Anything?
I believe that almost anyone can become a best-selling author regardless of genre. It’s simply a matter of how much you want this and if you are willing to do what it takes. It takes vision, planning, time and effort.

Is Twitter useful or a waste of time for authors? Judge for yourself
The fact is, Social Marketing works for some and fails miserably for others. It is not a one size fits all process.

Is Blogging Necessary?

In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.

Media Is Great Fodder for Low Cost Report Topics
Where can you find great ideas for your report topics?

It’s Not that Internet Marketing Doesn’t Work; It’s that Your Systems Don't!
Interestingly, credible Internet marketers often offer solutions for the very same problems as the quick fix sellers and yet, how they do it is very, very different.

Low Cost Reports are a Low Cost Way to find out what your market wants
Developing a low priced report will give you a good indication if people are interested in what you are providing a solution for.

Low cost reports can generate thousands of dollars
One of the easiest (and quickest to create) information products around is a report.

Making Money on the Internet Forget all the Hype – You Have to Work at This
How it works is there are a number of ingredients that must be applied. Leave out one of the ingredients and you will likely miss the mark.

Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success
One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else.

Market Your Expertise Online Through Teleseminars
With economics the way they are today it is essential for companies large and small to find effective ways to reach their market, introduce products and increase customer care. Teleseminars are one of the best ways to do this. There are a number of types of teleseminars you can offer. Learn more about what these are.

Miss This in Your Marketing and You May Destroy Your Business!
Companies will often spend money on their marketing to attract new customers, but forget one of the most important aspects of their marketing; a satisfied customer. When this is overlooked it can literally destroy a company. Learn how to assure this doesn’t happen.

Money comes to you when you do this one thing!
What is the solution you offer your clients? Not what you think the solution is, but the actual solution. The greater the solution, the more money they are willing to give you.

Most online job and business opportunities are bogus!
Not only is this true for home based job opportunities, it is true for those home based business opportunities; those claiming you can make boatloads of money with little, if any effort and simply "with the press of a button." Here are a few steps you can take to minimize being taken advantage of...

Online Best Seller EBook - The Dos and Don’ts of Launching
When you are ready to launch your eBook make sure to keep these dos and don'ts in mind during the launch to help you make the most out of the process.

Online bestsellers; utilizing Internet systems
Online book launches can be a springboard into other opportunities such as additional product development, speaking and consulting jobs and increased expert status.

Online book campaigns â€“ friend or foe?
The more you know about marketing, online strategies, becoming visible and profitable, the better off you will be.

Online market research – find out what’s hot and what’s not!
One of the most important things you can do as you grow your business is to know who your market is and what they want. A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin. Often marketing experts tell you what to do, but not how. Today, I am giving you a how.

Only the chosen few make money with the Internet...Give me a break!
How often do people blame others for not making money on the Internet. The fact is you can make money, and darned great money, on the Internet. However, there are rules to the game.

Qualities and Attributes of a Best Selling Author
No one is born with the knowledge they need to become a bestseller, but it can be learned. It just takes a little effort and a whole lot of guts and determination to see your passion through to the end!

Regret or Passion? Which Will Be Yours?
How would you answer this question? Ask yourself, “What am I good at? What do my friends say I am good at? What do I enjoy and feel passionate about? What do I think is important?” The key to your happiness may well be held in the answers.

Social Networking A great resource or simply a waste of time
It seems at every turn we are hearing about the “latest and greatest” place to network and build market reach on the Internet. Regardless of the size of your business, there are likely things you could be doing to increase your market reach, but knowing which is the best for your particular needs can be a daunting task. Learn how to choose the best avenue for your social networking

Social Networking Etiquette...Why should I accept your invitation?

With the onslaught of Social Networking opportunities some people seem to think common sense and manners don’t apply. The reality is, Social Networks are like any other type of network. Most sane people wouldn’t walk up to someone at a business meeting, ask for their card and say, “Okay, now you are my friend and I am going to slam you with stupid phone calls, junk mail and other useless garbage.” Find out what you should and should not do to get the most out of Social Networks.

Social Networks... are they for you?
If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is. However, as much as Social Networking can help you build your business, it can be a huge waste of time. Find out what you need to do to get the most out of Social Networks.

Testimonials Add to Your Credibility with Information Products
Potential customers are most likely to believe testimonials from trustworthy clients than they are to believe you tooting your own horn.

Surefire ways for articles to build your online position
Again, the strategy of writing and distributing articles to online directories is one of the most effective ways to build a targeted opt-in subscriber list. Over time this list can generate substantial revenues by way of other offers the reader receives.

That Which We Resists Persists

By now just about everyone has heard of how powerful our thoughts, words and beliefs are. Yet, for some unknown reason people subject themselves to listening to and talking about how bad things currently are with the economy. Over and over we hear how absolutely terrible things are. The fact is we are going through a global transformation; one that we can either resist or accept. Through the resistance we create pain. Through the acceptance we create solutions. Learn how you can be more accepting and move through these changing times with grace.

The 3 C's of Getting Your Foot in the Door of a Prospect
Getting your foot in the door of a prospect often reaches beyond what most have been taught in sales training seminars and books. It is a state of mind, emotion and action.

The Only Option is to Succeed
There are always unplanned occurrences that prevent us from accomplishing all the goals we set. However, our roadblocks are often as simple as getting caught up in the day to day activities of running our business.

The Power and Profit of Affiliate and Joint Venture Partnerships
In offline marketing terms such as sponsorships, partnerships and shared revenues were used to define what is now referred to in the online world as Affiliate Partnerships and Joint Venture Partnerships.

The Power and Profit of Teleconferences
Consultants, coaches, speakers and trainers can literally make tens of thousands, and even hundreds of thousands, of high profit margin dollars without ever having to leave your home.

The quiet voice speaks loudly - when you listen
Now is a perfect time to listen - During these amazingly fluctuating times it would be very beneficial for you to take time to really get connected with this voice which is actually intuition.

Three Things that Define a Best Seller
A substantial, high-quality piece, a solid and wide-reaching marketing strategy, and the dedication to pursue your dreams of becoming a best selling author are three of the most important factors that define a best seller who takes advantage of what the Internet has to offer.

To decide or not decide - This is the Law of Attraction
Often we have time to think about our decisions, other times not. We may be called to make a decision in a split second that can forever change our lives. If we have not developed the our ability to make decisions when needed, in the time needed, we can miss many opportunities.

Top Internet Marketers Share How to Build a Six and Seven Figure Businesses
Do what you can to go deep into your market while maintaining a high level of integrity.

Turning our situations from frightening to enlightening

No matter where you turn, fear seems to be a topic of conversation for so many. Turn on the news, read the newspaper, watch television…it’s there. Truth be told, there is a major shift underway. This shift can be frightening to some, enlightening for others. The fear comes from the outward evidence that life is falling apart. The fear comes from the uncertainty of personal and professional finances. The fear comes from the unknown. Learn a simple strategy to go from frightened to enlightened.

What Is Your Legacy of Success?
As we grow and change our definition of success is bound to change. For some, success is doing whatever it takes to gain material wealth regardless of the personal, spiritual or emotional cost. For others, success is defined quite differently.

Which Is Better; eBooks or Physical Books?
A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process. Find out some essential things you need to know before you decide.

Why most training courses don’t work and what you can do about it
Recommendations to apply to virtually any training you take.

Why's Everyone Always Picking on Me?
In essence, when someone is not willing to look at their part in a situation, the situation will continue to manifest over and over. The circumstances may change, the people may change, the location may change, but the essence remains the same. In order for something to change outwardly, we must change inwardly.

Write, Publish and Market Your Book with No Out of Pocket Expense
Imagine how your life would change if you knew you would make money on virtually any book you take to market AND you could do so with no out of pocket expense. I can tell you from my firsthand experience, your life will never be the same.

Write reports based on your expertise
If you plan to develop information products you will be well served (as will your readers) to write based on your area of expertise.

How Chefs and Cookbook Authors can do a Great Cooking Segment on TV
One of the best ways for chefs and cookbook authors to get extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on live TV especially if the demo is not well planned out. Here are some tips to insure that your cooking segment is great.

Authors of Children’s Books Will Love New iPhone App
As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App.

Basic Guidelines on How to Plan Your Budget During the Pre-publication Marketing Plan
This article features a list of suggestions on how to plan your budget during your pre-publication marketing plan.

Four Secrets to Earning Income as an Author
Authors write books because they're passionate about the topic and the message they have to share with the world. But it's also nice to make a little money doing it. Your book can create a substantial stream of income for you, particularly when you use these four strategies for making your book successful.

Maximizing the Impact of Email Advertisements
Tips on maximizing the impact of email advertisements.

Getting the Most in Self-marketing
Find out how acquiring self-marketing services can be expanded.

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.

Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Once You Know What Literary Agents Want, It's Easy To Land One
Authors must remember to listen closely when talking to people who deal with agents to make a living, who engage with publishing professionals daily. They know what they're talking about. Do that, and you'll be one step closer to landing an agent.

Start Marketing Your Book Today-Whether You've Finished It or Not!
Although everyone thinks about book marketing AFTER they've published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it's done, then you can build an audience of readers who are ready to buy as soon as the book becomes available.

Recession-Proof Book Marketing Strategies
Learn the following cost efficient yet effectively sustainable book marketing techniques in spite of the recession.

Discover the Power of E-Book Marketing for your Website
E-book marketing is powerful in itself. Discover the power of words and realize the potential increase of profits by using e-book marketing to promote your website. You will be amazed at the results!

Book Marketing via Social Networking Sites
Ever consider marketing your book to various online social networking sites? Read on and learn marketing techniques to connect with your demographic readers online.

What Makes a Good Book Marketer?
There are certain qualities and values that define and characterize good book marketers. Find it out and try to see if it satisfies your expectations.

The Most Underrated — and Most Powerful — Tool in Online Book Marketing
Know the outstanding, cost efficient features of owning and maintaining a highly effective, interactive and multimedia website to market and promote your books.

20 Economical Book Marketing Techniques
Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.

Get Increased Book Sales with a Combined Marketing Package
Increase your book sales as an upstart or self-published author by strategically diversifying your marketing campaign in order to reach a broader demographic.

Boost Your Book Sales with Press Releases
Learn how to increase your book sales as a self-published author by trying an online press release campaign, in order to connect with the right demographic and significantly improve the sales returns of your book.

Guidelines to Consider in Marketing Books Using Email Advertisement Campaigns
Learn to distinguish the “Do’s” and “Dont’s” in carefully planning for and proceeding with an email ad campaign to market and promote your book, in order to connect with the right demographic and significantly improve the technical effectiveness of your book-selling strategy.

How Opt-In Email Advertisements Can Trigger Bigger And Better Book Sales
Find out how an “Opt-In” email advertisement program helps book marketers in reaching the right demographic and significantly improve the effectiveness of any book-selling campaign.

How to Create an Inexpensive yet Highly Effective Website for Your Book
Creating a website for your published work is inarguably the most important step in your book marketing program. The good news is, you can create a highly effective book website without shelling out big bucks. Read on and find out about the basic components of a low-cost yet highly effective website book website.

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.

Online Social Networks - Part 4: Optimizing True Social Networks Like MySpace, Facebook & Ning
The tips in Part 4 are valuable, not only for authors, but for any person or business that has a product or service to sell. Following these tips will open up endless marketing possibilities to increasing numbers of people worldwide.

Marketing Your Writing: The Basics of Selling Your Book

Marketing is important for all writers who hope to sell their work—whether that means books or articles or writing skills. I used to work for a book publishing company, and for several months I was in charge of marketing my boss’s book. It was a writing reference book, actually, and although I had no idea what I was doing when I took over the project, I learned fast and had a lot of fun doing it.

Why Some People Avoid Marketing Like the Plague
Marketing is much simpler than many people realize, but because of various fears many entrepreneurs don't reach their fullest business potential.

Book Publicist Asks: Does Your Book Need an iPhone App?

Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers. The number of iPhone apps that are linked to books is growing at an increasingly rapid rate. The number of books available on the iTunes App Store has far exceeded the number of games available. So what better way to market your book than to hop on the bandwagon and create an app for it!

My Top 10 Book Apps for Kids and Adults
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them.

Authors: Use Twitter to To Publicize Your Book
Twitter is a great tool to utilize while shamelessly promoting your book. As with most things, successful book promotion via Twitter is an art form not to be taken lightly.

How To Better Utilize Social Media for Book Marketing
As the new publishing/marketing model continues to evolve, the key to any author's success in the future will be the expansion of all forms of social media. We must embrace all these changes and learn from them as we evolve in order to safeguard your publishing success and build your brand

How Amanda Hocking REALLY Did It- An Inspiration for All Authors

Amanda Hocking is an incredibly talented author. She has achieved great success in her career, largely due to marketing her novels so effectively. Amanda began writing e-books and now has a multimillion dollar book deal. Her talent for both writing and knowing how to market her books has enabled her to become a wildly successful author. Amanda Hocking has helped pave the way for authors to follow in her footsteps without the traditional ‘gatekeepers’ of publishing being involved.

The World Doesn't Need Another Bad Book

The traditional publishing model has its drawbacks, but it has one benefit as well: A built-in quality control process. You can argue about the quality of some of the books that have published, but there's no denying that a publisher adds several extra layers - such as market testing, editing, proofreading and layout - that generally improve the final product. But that's no longer the case. The good news is that now anybody can publish a book. The bad news is that now anybody can publish a book!

Book Marketing Strategy of the Future
Publishing entrepreneur Peter Collingridge delivered a speech to the If Book Then conference in Milan that got the minds of marketers everywhere second guessing their current book marketing strategies.

How to Design Your Book to Grow Your Business (and Your Income)
Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads—all while bringing in income from book sales.

Writing a Book? Here Are Some Things To Consider About Marketing It
You thought writing a book was hard? Wait, the much harder part comes when it's time to market it, so you want to make sure you've got a good book publicist who knows what to do. Here are some marketing tips for making your book a best seller.

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