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Your Going Out of Business PR Plan and how to avoid needing it
A small business owner struggled to keep her head above water in a bad economy - right up until she decided to close the store. Her going-out-of-business promotional efforts brought in a ton of business, and she cannot understand why. The secret is simple: She finally put promotion into everything she was doing.

Other book notes Related Articles

Wrong. 30 Times Over.
While on holiday in New Zealand ... I got to thinking. As time goes by, "one" (me) tends to complexify one's approach to almost everything. The innocence (and clarity) of "days gone by" is blurred. I know that I am "guilty as charged." (By me.) And I think most of the other "gurus" (horrid term, but it's become part of the biz language) have also gotten away from reality. Hence, I began taking notes for a book-like "thing" that is not, in fact, a book. I titled it:
Are You An Educated Derelict?
I attended a Personal Mastery Program recently and there were many other people there, who like myself attend seminars and conferences to gain more knowledge so they too can improve their lives. However, it's not the knowledge that makes the difference, it's the application of that knowledge. Are you one of those people who regularly attends events to learn more, get all hyped up and excited on the actual day, write a book full of notes and proclaim to everyone in earshot that "this is it! I have found the magic pill that will transform my business and my life"?

Present Like a Rock Star
You live and breath your subject matter. You own your expertise. You wouldn't be presenting or speaking if you didn't have this command of your topic. So I always wonder why people need notes to talk about what they know so well. After all, you don't need notes to have a chat with your children or grand children, you've lived the experiences all your lives.
The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
The Secret - Ancient Scrolls and Their Impact on the Sales Force
Al Turrisi was kind enough to give me a book called the Power of the Kabbalah. Its ancient scrolls originated around 4,000 years ago, inspired The Secretand predate Moses and the Bible! Since this book is not the Kabbalah itself, rather a Cliff Notes version, it tends to read more like a self-help book. It is far more powerful than a self-help book though as it points to a number of rules that will cause a transformation in one's life.
Do you use a spiral notebook?
I suspect the ‘hunting and pecking’ for something to write on is a common scene in so many workplaces. Jotting notes on loose pads of paper, using sticky notes for phone numbers and scrawling a customer reference on the back of an envelope or business card are all symptoms of poor personal organisation.
Take Note
I would like to focus on something, that at first glance, may appear rather trivial. In fact it might seem so inane that you are wondering why I am even writing about it. It’s ‘note taking’. I learnt a very salient, if not embarrassing, lesson in my early 20’s. When in my first sales consulting role I turned up to a sales meeting with a prospective client with no obvious note taking materials. Up until that time I had never been told to take notes by my managers. I hadn’t thought about talking notes myself. I relied on my memory.
The Power of Personal Notes
There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market--certainly too many things to list here. But few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As a devotee of personal notes, I've even been known to go so far as to call personal notes one of the three "magic bullets" of marketing.
Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Are you a “Paper Person?” Consider an Electronic To Do List
For those of you who still use paper for a to do list, like pads of paper, a planner, post-it notes, or maybe you use your memory entirely, consider making a change to an electronic to do list. It doesn't have to be in Outlook. It can be in Palm or Entourage or Lotus Notes. Outlook, in my opinion, happens to be the best and most powerful, but a good task management system is workable in other software systems too. Here are the 3 best reasons to start using an electronic to do list:
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