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An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom
Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.

Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.

Google Book Search Helps Authors Sell More Books
The jury is in… and it’s a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it’s the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they don’t know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

How Rachael Ray’s TV Career Was Propelled By Radio
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune.

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.

Other book pr Related Articles

Should Authors Do Book Signings? Book Publicist Says "Go For It"
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."
The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
The Secret - Ancient Scrolls and Their Impact on the Sales Force
Al Turrisi was kind enough to give me a book called the Power of the Kabbalah. Its ancient scrolls originated around 4,000 years ago, inspired The Secretand predate Moses and the Bible! Since this book is not the Kabbalah itself, rather a Cliff Notes version, it tends to read more like a self-help book. It is far more powerful than a self-help book though as it points to a number of rules that will cause a transformation in one's life.
Start Marketing Your Book Today-Whether You've Finished It or Not!
Although everyone thinks about book marketing AFTER they've published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it's done, then you can build an audience of readers who are ready to buy as soon as the book becomes available.

Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Authors of Children’s Books Will Love New iPhone App
As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App.

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.
Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
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