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Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Pulling Back the Curtain on New York Times Book Reviews
At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut

Nothing Stops These Physically and Mentally Challenged Entrepreneurs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs.

Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.

Book Marketing Books Every Author Must Read
As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.

9 Tips for Making the Most of The National Publicity Summit in New York
To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money.

How Chefs and Cookbook Authors can do a Great Cooking Segment on TV
One of the best ways for chefs and cookbook authors to get extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on live TV especially if the demo is not well planned out. Here are some tips to insure that your cooking segment is great.
Four Secrets to Selling Books
What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.
Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Get Increased Book Sales with a Combined Marketing Package
Increase your book sales as an upstart or self-published author by strategically diversifying your marketing campaign in order to reach a broader demographic.
Boost Your Book Sales with Press Releases
Learn how to increase your book sales as a self-published author by trying an online press release campaign, in order to connect with the right demographic and significantly improve the sales returns of your book.
My Top 10 Book Apps for Kids and Adults
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them.

How To Better Utilize Social Media for Book Marketing
As the new publishing/marketing model continues to evolve, the key to any author's success in the future will be the expansion of all forms of social media. We must embrace all these changes and learn from them as we evolve in order to safeguard your publishing success and build your brand
Book Publicist Asks: Does Your Book Need an iPhone App?
Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers. The number of iPhone apps that are linked to books is growing at an increasingly rapid rate. The number of books available on the iTunes App Store has far exceeded the number of games available. So what better way to market your book than to hop on the bandwagon and create an app for it!

How Amanda Hocking REALLY Did It- An Inspiration for All Authors
Amanda Hocking is an incredibly talented author. She has achieved great success in her career, largely due to marketing her novels so effectively. Amanda began writing e-books and now has a multimillion dollar book deal. Her talent for both writing and knowing how to market her books has enabled her to become a wildly successful author. Amanda Hocking has helped pave the way for authors to follow in her footsteps without the traditional ‘gatekeepers’ of publishing being involved.

Other book publicity Related Articles

Ultimate PR Edge Get Reporters To Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
The Savvy Author’s Guide to Book Publicity
The Savvy Author’s Guide to Book Publicity – Lissa Warren; Carroll & Graf Publishing, 245 West 17th Street, NY, NY 10011, 212.981.9919; paperback, 336 p, January 2004; ISBN 0786712759; $14
9 Ways to Become An Expert Without Writing A Book
You have a business. You want more publicity. You don't have the time or inclination to write a book. Such is the plight of the modern entrepreneur. It seems like Jill Competitor is getting on the news all the time, and she doesn’t even know that much! How in the heck can SHE be an expert -- and how can you be one too??
The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
20 Economical Book Marketing Techniques
Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?
PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.
Not All Publicity Is Good Publicity Says PR Consultant Dan Janal
Here's a reason to distrust the old adage that "All publicity is good publicity."
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