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Teaching the market a lesson
Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move to zero in price).
You don't have the power
A friend is building a skating rink. Unfortunately, he started with uneven ground and the water keeps ending up on one side of the rink. Water's like that, and you need a lot of time and power and money if you want to change it. One person, working as hard as he can, has little chance of persuading water to change.

Other book publisher Related Articles

Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.

How to make loads of money from your book - without selling a single copy!
As a self-publisher, it’s only when your book is completed that the work really begins. Having to hand sell or find a distributor can be a daunting task. Approaching bookstores who constantly give you the same line “We don’t accept self-published books” can be crushing. There are better ways than purely selling your book to make money from it. This simple Seven Step Book Leveraging Program gives you another way to look at how to get the most out of your book. It could also be applied to any Information Product that you have created – whether it’s an article, an audio or a video.
Why doesn't every bookstore carry my books?
Many new authors will be so excited about their debut book that they don't ask their publisher the right questions about distribution. Many assume that their books will get automatic placement in every bookstore across the country. Then the sad reality hits them.
Ive Published a Book When do I get on Oprah
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.
Ten Steps to Go from Idea to E-book for Sale
If your e-book sells well online, it’s much easier to find a publisher who’s willing to take you on…And actually give you the budget and marketing support you need to make it a winner.

Creating a Marketing Success Strategy for Your Book
Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books!
What Happens When a Publisher Gives Up On You
There is a new breed of publisher, favored by many non-fiction writers who want more control over their books and production of them, but also want the benefits of high quality publishing, good marketing and distribution and to work with someone who knows how to take a book through the process of publishing properly. They are called Co-operative publishers, and are highly professional, knowledgeable industry experts. However - many authors are still not understanding the roles of co-operative publishers and in some cases burning their chances of a successful outcome for their books by treating the CoP publisher as little more than a printer or graphic designer working on a brochure. There's a lot more to it than that, and the outcomes for authors is that publishers eventually enable them to just 'self publish' their books.

Yes, Virginia, there is a Santa Claus
Twin sisters Christa Pitts and Chanda Bell grew up in a house where their mother hid an elf named Fisbee somewhere each night between Thanksgiving and Christmas. A few years ago the sisters suggested they write a book about Fisbee. Every publisher turned them down. "It's been done - it's not practical to package a doll with a book - it's too expensive - no one will buy them." So they knew their idea was stupid and you’ve never heard of Elf on the Shelf.

A Plea to my Publisher
Sometimes life just happens. I have a book manuscript due on February 1st. In light of that looming date, I just sent this note to my publisher:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

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